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27

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1.) ,
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14, ,
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(.. Microsoft Windows).


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Du Pont Polaroid.

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(product life cycle pricing).

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Value pricing: ,
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Everyday low pricing:


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Loss leader:

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Competition-based pricing:

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Predatory pricing: destroyer pricing extinction pricing.



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France Telecom / Wanadoo Aer Lingus.

Limit pricing:
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limit price
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predatory pricing .
Pre-emptive pricing.

Value-Based pricing:

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(component value pricing).

Psychological pricing:
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( 9) , .. 2,99 3.


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Market-oriented pricing:
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Optional product pricing:


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Revival 10
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:
: 150 250
: 80 : 150
: 60 : 100
: 15 : 25
: 8/ :15/
:55 : 90
: 500-800 : 700-1.200
: 1200 : 1800
: 2 :7
: 1.000-2.000 :1.500-3.000

, REVIVAL
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( ) , ,
, 20 (
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REVIVAL
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REVIVAL,
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