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Indian Families as Consumers - JuxtConsult 2009 Snapshot

Indian Families as Consumers - JuxtConsult 2009 Snapshot

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Categories:Types, Research
Published by: JuxtConsult Pvt. Ltd. on Mar 27, 2009
Copyright:Attribution Non-commercial

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12/28/2010

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Great Indian Families 2009
Understanding the Indian ‘Families’ as Consumption Units
A JuxtConsult – Indicus Analytics Joint Study
 
Correcting a basic market research anomaly!
Consumers live their lives as ‘
families
and not households. And familyconsumptions get driven by the all the people living in them andnotjust by the ‘chief wage earner’of the house
How a family consumes gets defined as much by the ‘familycompositionand the ‘
lifecycle stage
the family is in, as by its socio-economic status and the ‘ability to spend’
It is therefore important to ‘distinguishand understand families bytheir ‘
member composition
to target them appropriately
 
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