• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
India Online 2009
Understanding Online Indians and their Net Usage Behavior and Preferences
 
•
Most recent estimates of Internet user-ship and penetration in urban and rural India.
Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000individuals from 16,000 households in 40 cities and over 12,000 households in 480villages spread across all the 4 regions of the country•
Insightful understanding of the net usage behavior and usage preferences of regularonline Indians.
Findings based on an ongoing online survey of over 15,000 internet users•
Understanding of online Indians as ‘consumers’ and not just as faceless net users.
Includes their socio-economic status, online shopping behavior, and website and mediapreferences reported on the ‘most used’ basis•Comparative profile of users of top 5 websites for over 30 online domains/verticals•Reporting of ‘changes’ vis-à-vis the last year for almost all information
Study Overview
 
A land survey conducted to profile and estimate the users of internet. The surveycovered ‘town’and ‘village’classes of all population strata, and ‘households’of allsocio-economic classification (SEC) in each of these towns and villages
Net usage dynamics, behavior and website preferences captured from the ‘actual’usersthrough an online survey. The survey uses JuxtConsult’sown 120,000+ strong InternetUser Panel (www.getcounted.net) to enlist respondents
Demographic ‘weights’derived from the land survey are used to make the online surveydata representative of the entire online urban population (and not just of those fillingthe survey). Weights based on 6 demographic parameters -gender, age, town class,SEC, region and preferred language of reading
Only authentic Govt. of India data is used for estimation of user-ship and deriving theappropriate and representative demographic ‘weights’of Internet users
Methodology
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...