Most recent estimates of Internet user-ship and penetration in urban and rural India.
Estimates based on a land survey conducted between Dec 2008–Jan 2009 among 135,000individuals from 16,000 households in 40 cities and over 12,000 households in 480villages spread across all the 4 regions of the country•
Insightful understanding of the net usage behavior and usage preferences of regularonline Indians.
Findings based on an ongoing online survey of over 15,000 internet users•
Understanding of online Indians as ‘consumers’ and not just as faceless net users.
Includes their socio-economic status, online shopping behavior, and website and mediapreferences reported on the ‘most used’ basis•Comparative profile of users of top 5 websites for over 30 online domains/verticals•Reporting of ‘changes’ vis-à-vis the last year for almost all information