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Ferrero

Ferrero

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Published by pragmus

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Published by: pragmus on Mar 27, 2009
Copyright:Attribution Non-commercial

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03/09/2013

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24/03/2009
ROLAND VERMOOTESALES DIRECTOR 
STORECHECK SEMINAR 
 
24/03/2009
Key driver…USP…
To considereachbrand as a
self-financed businessunit
To developa strong
USP
as a
technological barrier
tocompetetion
To continouslydevelopnew products by:
Identifyinguniversalconsumer needsand offeringa solution
Inventingnew productconcepts ratherthanusingexistingones
Usinga highdegreeof innovation, never‘me-toos’ 
 
24/03/2009
Key driver…Obsession…
Raw materials
: choice, selection and controls
Tests
beforea new launch
Freshness
panel and Summerstop
Quality

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