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Hotel Marketing Plan Template

Hotel Marketing Plan Template

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Agustinus Agus Purwanto, SE MM
www.sunparadisehotelsmanagement.webs.com
Email: sunparadisehotels.intl@qualityservice.com
Mobile: +62 812 9444 1224
Agustinus Agus Purwanto, SE MM
www.sunparadisehotelsmanagement.webs.com
Email: sunparadisehotels.intl@qualityservice.com
Mobile: +62 812 9444 1224

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Published by: Agustinus Agus Purwanto on Mar 27, 2009
Copyright:Attribution Non-commercial

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06/14/2013

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 MARKETING PLAN 
Table of Content
No.Page
1.Hotel Mission Statement and Positioning Statement2.Executive Summary3.Competition Analysis / S.W.O.T. Analysis4.Statistical Analysis: Available / Sold Rooms, Fair /Actual Market Share, Average Rate, RevPAR,Occupancy.5.Geographic Origin of Guest and Guest Nationality6.Room Segmentation Report7.Key Calendar Year 20048.Market Segment Productivity:Rooms (*based on five key room segments)Restaurants / Bars (*based on four rest / bars)9.Public Relations: Overview / Objectives / Strategies /Action10.Collateral: Printing Requirements / Costs11.Advertising: Objectives / Strategies12.Sales Trips / Trade Shows13.Direct Marketing14.Organization Chart15.Marketing Budget16.Advertising Brie
Page: © Drs. Agustinus Agus Purwanto, MM Website:www.balihospitalityservices.webs.com -1 -
 
 MARKETING PLAN 
1.HOTEL MISSION STATEMENT
OUR VISION
"Creating Memories of Bali the island of Paradise"
Our Declaration
We are committed to creating memories of Bali as an island of paradise by being a fun,enthusiastic and high performance teams. We lead with a vision of excellence, integrity andsupport for one another, while sustaining an environment of pristine beauty and island of  paradise.
OUR VALUES
Creativity:
Where others see limits, we create opportunities.
 Excellence:
We strive to be the best through consistent delivery of service and products.
 Support:
We assist and partner with each other to succeed and build solid relationships toreach our goals, dreams and aspirations.
 High Performance:
We aspire to be a Championship Team.
 Integrity:
Our actions are our words.
Commitment:
We promise to work together, be accountable and exercise service excellenceon a consistent basis.
 Pristine Beauty:
Breathtaking beauty and natural surroundings set us apart.
 Island of Paradise:
We create "Memories of Aloha" through our Hawaiian culture,language and values.
POSITIONING STATEMENT
Page: © Drs. Agustinus Agus Purwanto, MM Website:www.balihospitalityservices.webs.com -2 -
 
 MARKETING PLAN 
Our Hotel, being the first independent hotel that managed by a seniorhotelier will position itself as the leading hotel in Tuban area, by offeringsome quality service and value of money, at the same time focusing on theneeds of both overseas tourist and local tourist based the markets.For this to achieve, we will foster an environment in which all ouremployees can play a part through continued training in excellence,emphasis on teamwork, effective communication and innovation in all areasof the hotel operation.
Page: © Drs. Agustinus Agus Purwanto, MM Website:www.balihospitalityservices.webs.com -3 -

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