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A
fter 16 years in a wheelchair, Mark Winchell knows
exactly what he needs in a new car: a sliding rear door,

hand controls, and enough space behind the driver\u2019s seat for his full-size wheelchair. In September, when he began looking to replace his full-size van, he found exactly what he needed in the MAZDA5\u2014thanks to the helpful team at Ira Mazda in Danvers, MA.

\u201c The whole dealership was very professional,\u201d said Winchell. \u201c They gave me all the time I needed to practice get- ting in and getting out of the car, and they put no pressure on me to buy. This car is just great; it gives me much better gas mileage than my van, and is much lower to the ground\u2014 which makes it easier for loading and unloading my wheel- chair. The dealership even kicked in $500 toward the hand controls I needed. It definitely gives me everything I need.\u201d

Here, Ira Mazda Sales Consultant Bill Ianelli shares his recol- lections of what turned out to be a unique and very rewarding sales experience for both the customer and dealership.\u25a0

M AZDA5
and Ira M azda
prove the

perfect fit for a very special customer.

With the help of a great sales and service
team at Ira Mazda, Mark Winchell found just
what he needed in the MAZDA5.

Ihadtheplea
sureofgreet
ingMarkWinc
hellasheent
eredtheIraM
azdashow-
roomonaquie
t,midweekaf
ternoon.Iwa
tchedhimexi
thisvanande
nterthebuil
d-
ing,handlin
gbothsetsof
doorswithea
seandconfid
ence.Iwasim
pressedwith
thismanbefo
reIeventalk
edwithhim.I
introducedm
yself,welco
medhimtothe
dealership,
andshookave
rylarge,pow
erfulhand.H
einformedme
ofhisintere
stin
theMAZDA5an
dthathehadd
onehishomew
orkontheMaz
daWebsite.
Markhadcome
totakemeasu
rements,pra
cticegettin
ginandoutof
the
MAZDA5,andt
akeatestdri
ve.Hetoldme
hewastiredo
fhisoldvana
ndwant-
edsomething
thatprovide
dbettergasm
ileageandha
ndlingwitho
utgivingupt
he
powerorspac
eheneededfo
rpassengers
,storage,an
dhisdog,Puc
k.Oh,bythe
way,healson
eededavehic
lethatwould
accommodate
hiswheelcha
ir.
Igottoworko
nthemeasure
ments,while
Markpractic
edenteringa
ndexitingth
e
MAZDA5frome
verydoor.We
gottoknowea
chotherandw
orkedasatea
mto
solvesomeof
theissueshe
wouldencoun
teronadaily
basis.Wehad
averypro-
ductivethre
e-hourexplo
rationofthe
MAZDA5andho
witwouldsat
isfyMark\u2019s
needs.Ialso
tookhimfora
rideanddemo
nstratedthe
car\u2019shandli
ngcharacter
is-
tics.Markwa
sthoroughly
impressedwi
ththeride,v
isibility,h
andling,and
power,as
wellasthein
teriorspace
andversatil
ityofseatin
garrangemen
ts.Thelasti
ssue
wehadtoreso
lvewasthewh
eelchair.Wo
ulditfitand
wouldMarkbe
abletolifti
t
inwhilehewa
sinthedrive
r\u2019sseat?
EarlDodge,o
urSeniorTec
hnician,rem
ovedtheseco
nd-rowseata
ndslidetrac
k
in10minutes
.Ithenasked
Marktodohis
thing.Markq
uicklymaneu
veredhimsel
f
intothedriv
er\u2019sseatand
sethiswheel
chairbeside
theslidingd
oor.Hethenr
epo-
sitionedhim
selfsohecou
ldreachbehi
ndtheseatan
dthroughthe
slidingdoor
and
grabhiswhee
lchair.Afew
secondslate
r,thewheelc
hairwassecu
relypositio
ned
wherethesea
thadbeenand
Markclosedt
hedoorbyhoo
kingthedoor
latchwith
acustom-mad
ehandleheha
dmadefromab
roomstick.M
arklookedat
me,smiled,
andsaid,\u201cLo
okslikeweha
veawinner!\u201d
Allthatrema
inedwastoha
vethehandco
ntrolsinsta
lled,andMar
kwouldbe
readytogo.M
arktookdeli
veryofhisne
wMAZDA5afew
dayslateran
dwasvery
pleasedwith
howhewastre
atedandhowh
isneedshadb
eensatisfie
d.Iwasproud
tohavemetMa
rkandworkwi
thsomeonewh
oconfidentl
ychallenges
adversityan
d
triumphsona
regularbasi
s.
BillIanelli
SalesConsul
tant
IraMazda,Da
nvers,MA
Ira Mazda\u2019s Sales Consultant Bill Ianelli (left) and Senior Technician Earl Dodge (right)
worked closely with Mark Winchell (center) to make sure the MAZDA5was a perfect fit.
PhotosbyMic
helleCarr
CONTENTS
2First Lap
M azda Nagare Concept;FUEL Feedback
3Spotlight
M A ZD A SPEED3for a M arine
4-5Pit Row
New Full Circle Service Process Step-by-Step Guide;
Top 25 Dealers; Best Practices\u2014Technician Recruiting;
M azda North American M aster Technician Competition
Regional Finalists
6Front Line
Save the Date: 2007 M azda North American Dealer
M eeting; Top 25 Dealers\u2014Sales
6On the Move
M azda Opens Port National City
7-9Grille to Grille
2007 M azda CX-9 vs. Honda Pilot and Toyota Highlander
10 -11Fast Track

SpeedSource RX-8s Target Grand-Am GT Title; M azda
Racew ay Laguna Seca 2007 Race Schedule; NHRA Driver
Dee Karagiannis Builds aM A ZD A SPEED3 Drag Racer

11-12Gear Glitz
M azda at 2007 SEM A Show ; CX-9 Genuine M azda
Accessories
13Safety
Safety Snapshot\u20142007 M azda M odels vs. 2007 Competitors\u2019
M odels
14On Your Mark
SevenStock9; \u201cRevved\u201d Graphic Novel Hits New sstands
15Feature
M azda Pow ers Up in Puerto Rico
16Final Stretch
Be Tire Pressure Smart; M azda M otorsports Day; M X-5
andM A ZD A SPEED3 Named to \u201c10Best\u201d List for 2007
11
2
7-9
M azda FUEL\u00aemagazine is published by Mazda North American Operations and is an internal

publication intended for employees of Mazda dealerships and Mazda North American Operations.
Please address all correspondence to mazdafuel@mazdausa.com or fax to (949) 727-6813.
The content ofM azda FUEL magazine is prepared in accordance with the highest
standards of journalistic accuracy and was deemed accurate when written.

\u00a9 2007 Mazda North American Operations
of 00

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