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129 Years
of Service Excellence
Page 7
129 Years
of Service Excellence
Page 7
The Value-Packed CX-9
Page 12
The Value-Packed CX-9
Page 12
MNAO Employees
Hit the Track
Page 15
MNAO Employees
Hit the Track
Page 15
Mazda's Rotary Engine
Turns 40
Page 4
Mazda's Rotary Engine
Turns 40
Page 4
of Summer
of Summer
page8
Baby
on
Board
Baby
on
Board
It wasn\u2019t exactly a dream delivery for any first-time
mother, but for Falen Joseph and her mother,
MAZDA6owner Jana Mallery, the events in the wee
hours of July 25, 2006, were certainly memorable.
It all started at 2:20 a.m. when Falen alerted her
mom that her water had broken\u2014signaling her baby

was on its way. While Jana was trying to calm her daughter\u2019s nerves, she was also loading her MAZDA6and preparing for the 30-minute drive from her home in St. Martinville, LA, to Women\u2019s and Children\u2019s Hospital in Lafayette.

\u201cWhen we were on our way, I told her just to breathe, that we would make it to the hospital in time, and please not to have the baby in the car,\u201d said Jana, a Child Welfare Service Assistant for the State of Louisiana.

Later, as she pulled onto the road to the hospital, she noticed Falen was very uncomfortable and had laid a towel down on the floor. Not a good sign.

\u201cI asked if the baby was coming, and she said \u2018no,\u2019 but she was breathing hard,\u201d recalled Jana. \u201cI told her to hang on, that we were only two minutes away.\u201d

After pulling into the hospital

emergency drive-up and not seeing anyone, Jana quick- ly pulled the car around to the side of the hospital and ran through the double-doors. Luckily, she found a nurse, but the nurse directed her back to the main en- trance where she had just come from.

\u201cWhen I ran back to the car to pull it around, I heard a baby crying,\u201d she said. \u201cI paused and said, \u2018Falen, what is that?\u2019 but she was just laying back like nothing was wrong. She said she caught the baby\u2019s head during delivery and placed him on the floor of the car.

\u201cI was in shock,\u201d she said. \u201cI didn\u2019t know whether to talk to her, soothe the baby, or hop in the car. I drove back to where I had started from, pulled up to the emergency room and told the nurse that I no longer needed a wheelchair\u2014the baby had already been delivered. The nurse ran back into the hospital, called an emer- gency code, and doctors and nurs- es immediately flooded out of that hospital to help.\u201d

The baby boy, who was born perfectly healthy at 2:55 a.m., weighed in at seven pounds and was named Isaiah Israel Joseph. But to Jana, he may always be known by his nickname: \u201cSpeedy.\u201d

Ironically, Jana was in a similar situation just one week later, when she had to drive her mom\u2019s preg- nant niece to the emergency room for her baby\u2019s delivery. Fortunately in this case, they made it in plenty of time, and the baby girl was born in the hospital as planned.

\u201cAs Mazda Sales Consultants, we always highlight the performance and versatility of Mazda cars,\u201d remarked Desiree Hebert, Sales Consul- tant for Lafayette Mazda where Jana Mallery bought her baby-mobile. \u201cHowever, this experience gives these concepts entirely new meaning.\u201d\u25a0

MAZDA6 delivers a very special bundle of joy.
Isaiah Israel Joseph, now one year old, has
rightfully earned the nickname \u201cSpeedy.\u201d
PhotosbyBuf
fyMasseyPho
tography

Falen Joseph (right) and her mother
Jana Mallery (left) are all smiles now
that the memorable delivery of Isaiah
Joseph (center) is behind them.

CONTENTS
2First Lap
CSULB Student PR Plans for Mazda;FUEL Feedback
3Pit Row
Top 25 Dealers \u2013 Parts and Service;
Mazda\u2019s New Dealer Profitability Group
4-6Fast Track
40 Years of Rotary Power; MX-5 Cup Right on Track;
MAZDA6 Races Ahead; Mazda Makes the Karting Connection
7Spotlight
The Frema Mazda Family Adds Up to 129 Years of Service
Excellence
8-9Grille to Grille
Toys of Summer: The Mazda MX-5
10Front Line
Mazda Core Product Spring Training Events;
Top 25 Dealers \u2013 Sales; Top 25 Dealers \u2013 MEPP
11Feature
MAZDA5 on the Money
12-13Feature
The Mazda CX-9 Value Story
14Gear Glitz
John Hine Mazda Speaks to the Benefits of the Mazda
Accessories Learning Program
15-16Final Stretch

Employee Weekend at Mazda Raceway Laguna Seca;
2007-2008 MNAO Dealer Meeting Dates;
Mazda\u2019s Conservation in Action Contest;
Mazda Shopping Assistant Program

8-9
11
15
14
Mazda FUEL\u00aemagazine is published by Mazda North American Operations and is an internal

publication intended for employees of Mazda dealerships and Mazda North American Operations.
Please address all correspondence to mazdafuel@mazdausa.com or fax to (949) 727-6813.
The content of Mazda FUEL magazine is prepared in accordance with the highest
standards of journalistic accuracy and was deemed accurate when written.
\u00a9 2007 Mazda North American Operations

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