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Project on (HP) for BBA 3rd sem

Project on (HP) for BBA 3rd sem

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Published by: Sachin on Mar 28, 2009
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05/13/2013

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HEWLETT PACKARDEXECUTIVE SUMMARY
IT is forging ahead in the country and a wave of optimism continues to washthe industry current market scenarios present a perfect opportunity for ITindustry.The Indian IT industry has been competing till now on its ability to reverseengineer the products, that are produced by international companies offer yearsof research to sale them at cheaper prices however the Indian IT companieshave to develop their capacity in basic research to produce original molecules.Compton established in 1993, is a strong teaming of 45 IT professionals and prosperity for its customers. To make lives smoother with latest break throughin technology, enabling our customers to perform day to day jobs with speedand spending time saved on more important aspects of business or life.Compton is premium business partner for HP-Compaq and main focus as beento bring new technologies to Homes and Offices. HP Premium Business Partneis a rare status in HP. We have successfully finished several turnkey projectsencompassing hardware, software and training on complete solutionsOur main product line is PC’s, Laptops, Palmtops, Projectors, Printers,Scanners, Laser Printer, Plotter, All in ones, TFT screens, Digital Solutions, PCMaintenance, Networking, Intranet Solutions.Compton specializes in bringing complete IT solutions to our customers. Letour customer be a mid size corporate, or a SOHO user or a home user we try togo beyond customer’s expectations. Our service backup facility and welltrained team is our main strength.Compton as a team thrives to reach out to our customers through oudistribution channel. We wish to take our services globally with unwaveringcommitment to customer satisfaction. We wish to move forward with strong base of values, values that keep interest of our internal and external customersfirst without compromise.M.A.I.M.S1
 
HEWLETT PACKARDOBJECTIVE OF THE PROJECTMain Objectives;
To find out the attributes that enhance the customer value by providing better service to them and know how to motivate the more people towards IT. TheProject required carrying out the comparative study of prices across Brands andModels also to carry out another comparative study of Margins of Dealers andWholesalers. This would be done by finding out the Market Operating Price atwhich they are making deals and the volume of discounts offered by them.Then apart from studying the dealers a study of consumer buying behaviors wasalso required for the specific brands. This was done by making comparativestudy of HP along with other brands, in terms of consumer preference. Alsodealer’s perspectives about the brand are also to be considered along with thisthe effect of prices on brand preference of the models.In the research we also tried to study consumer behavior for all the brands andalso the dealer’s perception about the market of Home PCs, Laptops, Printers,PSC, Scanner, and TFT. For this Segmentation, Targeting and Positioning of various brands on recall, believability, association, final purchase.
Other Objectives:
To know the brand recall by customers.
To know the reason why people prefer HP (Hewlett-Packard) brand.
To increase the sales volume.
To give the customer satisfaction and also get the references from them.
To know which factor is important for customer before buying any IT product.
To illicit suggestion for better positioning for HP product.The
Hewlett-Packard Company (NYSE:HPQ,NASDAQ:HPQ),
commonly known as
HP
,is one of the world's largest
 corporations. Headquartered in
M.A.I.M.S2
 
HEWLETT PACKARDCalifornia,United States,
it has a global presence in the fields of computing, printing, anddigital imaging, and also provides software and services.
Company history
HP was founded on 
 as amanufacturer of test and measurementinstruments, by
and
, with a
US$538
investment.They had both graduated from
in
.The company originated in a garagethere while they were still fellows at Stanford. (sotheir story was more "academic gowns toriches" than rags to riches).Their first product was a precision audio 
, the Model 200A. Their innovation was theuse of a
small night-light bulb
as a temperature dependent
 in a critical portion of thecircuit. This allowed them to sell the Model 200A for $54.40 when competitors were sellingless stable oscillators for over $200. The Model 200 series of generators continued until at least1972 as the 200AB, still tube-based but improved in design through the years. At 33 years, itwas perhaps the longest-selling basic electronic design of all time.
Focus
The company was originally rather unfocused, working on a wide range of electronic productsfor industry and even agriculture. Eventually they elected to focus on high-quality electronictest and measurement equipment. Throughout the 1940s to well into the 1990s the companyfocused on making signal generators, voltmeters, oscilloscopes, counters, and other testequipment. Their distinguishing feature was pushing the limits of measurement range and accuracy. For instance, almost every HP voltmeter or signal generator has one or more extra clicks of its knobs than its competitors. HP volt- or ammeters wouldM.A.I.M.S3

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