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CATEGORY
PLACE AWARDED
COLLEGE
ENTRANT NAME(S)
STORY/ITEM NAME
JUDGES' COMMENTS
1 1 1
Dominant photo element grabs the reader's attention and reinforces the headline and ad theme. Clever layout reinforces message of ad and helps the ad stand out on the page. Creative license taken with Norman Rockwell painting helps this ad stand out. Excellent color reproduction of the photo really makes this ad stand out. Clever tie in of theme with newspaper's brand. Photo of journalism student is brought to the forefront by use of color in the background. Unique ad shape is enhanced by use of color.
2 2 2
Tercius Bufete
Jennifer Luxton, Cahrlie Kaijo Contribute to the Sundial Mustang Daily/Nicole Bergmann Trader Joe's
3 3 3
Cal Poly San Luis Obispo Cal Poly San Luis Obispo UC Berkeley
Nicely designed. Clever use of icons from table of contents to categorize advertisers and guide readers Despite confusing table of contents organized alphabetically instead of numerically, good clean design. Nice variation of color between ads. Clean design. Easy to read. Good use of gradiated color background
4 4
1st 2nd
Cal State Fullerton Daily Titan UC Berkeley Eugenia Ho and George Syrop
3rd
Cal Poly San Luis Obispo Cal Poly San Luis Obispo Cal Poly San Luis Obispo Cal State Fullerton
Excellent overall design and theme carried throughout. Good use of color. Important information is easy to find. Unique design with center staple of kit and then pockets on either side for additional sales material. Didn't win because cover art doesn't match the rest of the kit's design. Easy to use, well-organized.
5 5 5
Mustang Daily/John Larwood Health Center Mustang Daily/Brad Matsushita Daily Titan Creeky-Tiki University Crossings
Great use of animation in the opening frame to grab attention. Good call to action in the last frame. Excellent use of creative theme as transition between panels. Good use of color
6 6 6
UC Berkeley
The Daily Californian Media Kit City College Times: Join our Staff Entertainment Guide
Good use of statistics, colorful. Well organized. Easy to follow Use of Youtube elevates the staff's perception; well organized; good use of interviews with current and past staff Good use of social media (Facebook)