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Tourism Impact in Pakistan

Tourism Impact in Pakistan

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Published by H-Sam Patoli
The various impacts of tourism in Pakistan
The various impacts of tourism in Pakistan

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Categories:Types, Research
Published by: H-Sam Patoli on Apr 21, 2013
Copyright:Attribution Non-commercial

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06/03/2014

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Hassam Patoli
(BBA Graduate)
Tourism Impact
Tourism is a growing industry in Pakistan. With more and more foreign investment and funding,Pakistan was able to build its major road and air networks to cater mass movements of cargoand inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to thePort of Karachi. However, till this date, the government has not be ableto take the tourism market seriously within Pakistan. Pakistan is home to a diverse number of tourist attractions which have not been funded or protected due to the government giving thetourism market a low priority.Several statistics from the last decade show tourism is a "market led industry and not supplydriven" which has led a large decline in travel to Pakistan. This has led to fewer tour agencies being set up and development of historical sites. It has been estimated that the public and privatesectors have gradually earned less income from the tourism market causing less investment andinnovation within the industry. This has led to several sites to depreciate over time and the lack of Minimum International Standards has left many sites in poor states. The latest budget showedthat less money was being spent on research and marketing and more on defence and other fixedmarkets.The 2008 World Economic forum’s Travel and Tourism Competitiveness Report (TTCR)ranked Pakistan 103 out of 124 countries to visit. This low figure was due to a weak travel andtourism infrastructure, low branding and marketing effectiveness and low priority thegovernment gave to the travel and tourism industry. Despite various campaigns such as the VisitPakistan 2007 scheme the number of tourists dropped each year. This year it dropped by 6% ascompared to the figures of last year. The lack of facilities within Pakistan cannot compete thoseof international standards. With a poor tourism infrastructure the provision of standard andcompetitive hotel rooms in Pakistan, the national and cultural resources being reduced, thesecurity situation prevailing and rising inflation are the main factors reducing tourism withinPakistan.Many critics have encouraged the government to again attract tourists to Pakistan by initiatingthe sponsorship of new businesses within the tourist market. Building and maintaining the roadand air networks to meet international standards. The maturation of human and natural resourcescan also contribute in development of this feeble industry. Advertising campaigns need to attracttourist by developing holiday packages tailored to explore the greater regions of the country.The country's attraction range from the ruin of civilization such asMohenjo-daro,Harappaand Taxila, to theHimalayanhill stations, which attract those interested in winter sports. Pakistan is home to several mountain peaks over 7000 m, which attracts adventurers and mountaineersfrom around the world, especiallyK2. The north part of Pakistan has many old fortresses,ancient architecture and theHunzaandChitralvalley, home to small pre-IslamicAnimist  Kalashacommunity claiming descent fromAlexander the Great. The romance of the historic Khyber Pakhtunkhwa province is timeless and legendary,Punjab province has the site of  Alexander's battle on theJhelum River and the historic city of Lahore, Pakistan's cultural capital, with many examples of Mughal architecturesuch asBadshahi Masjid,Shalimar  Gardens,Tomb of Jahangir and theLahore Fort. Before the Global economic crisis, Pakistan
 
Hassam Patoli
(BBA Graduate)
received more than 500,000 tourists annually.Tourism in Pakistanis still a growing industry.Major attractions today include ruins of Indus valley civilization and mountain resorts in theHimalayas. Himalayan andKarakoramrange (which includesK2, the second highest mountain  peak in the world, attracts adventurers and mountaineers from around the world.Karachi, Peshawar andLahoreare major attractions for authentic Pakistani food and culture.
Helping Poor Countries
What the wealthier nations need to do is lend tiny amounts of money to enterpreneurs in poor countries (this is called microeconomics). A microenterprise will usually operate with fewer than 10 people and is started with a small amount of capital. Most microenterprises specialize in providing goods or services for their local areas.This will allow poor people to take the risks large corporations take, but on a smaller scale.When the loans are being paid back, a new loan with increase is issued and more goods andservices can be created and more poor men and women in the neighbourhood can findemployment.In terms of agricultural and industrial development, it is necessary to educate the nextgeneration so eventually they can run their own economy. Rich nations can offer scholarshipsand organize exchange programs for students and professionals.Microeconomics is concerned with the interaction between individual buyers and sellers and thefactors that influence the choices made by buyers and sellers. In particular, microeconomicsfocuses on patterns of supply and demand and the determination of price and output inindividual markets (e.g. coffee industry).
Controlling Pollution
The only way to 'stop' pollution and the degradation of our environment is to force people to payfor the cost of their production. This means they will need to pay for their CO2 emissions, their waste that ends up in our water systems (think agriculture using pesticides), etc. We also havedisgusting practices when it comes to harvesting our natural resoures.An example of this being our fishing industries. They use terrible techniques to fish, destroyingthe fabric that holds our ocean's ecological system (relationship between organisms and their environment) together. Thus in fact destroying it's capability to produce in the future. You seethe ocean is often overlooked as it is 'invisible' to most of us. That does not mean it is not veryimportant, as the ocean produces 70% of the oxygen we breath and is vital in the removal of CO2 emissions from our atmosphere.

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