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Table Of Contents

EXECUTIVE SUMMARY
Sr.No Chapter Name Pg.No
INTRODUCTION
OBJECTIVES
METHODOLOGY
LIMITATIONS
RURAL MARKETING
FAST MOVING CONSUMER GOODS
CONSUMER BEHAVIOUR
MARKET SEGMENTATION
TARGET MARKETING
MARKET POSITIONING
MARKETING MIX 4 Ps P for PRODUCT
MARKETING MIX 4 Ps P for PRICE
MARKETING MIX 4 Ps P for PLACE
MARKETING MIX 4 Ps P for PROMOTION
RURAL MARKETING MIX
RURAL MARKETING STRATEGY
RURAL MARKET STRATEGY
Discounts - A word of caution
BRAND MANAGEMENT
ADVERTISING
MEDIA MANAGEMENT
RURAL MARKETING-DISTRIBUTION
PACKAGING
THE FAKES MARKET
CHALLENGES & OPPORTUNITIES
PROBLEMS OF RURAL MARKETING
SOCIAL MARKETING
ANNEXURES
Poorer states drive rural FMCG sales
Marketing outlook for Indian FMCGs in 2012
BIBLIOGRAPHY
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Rural Marketing of FMCG Products

Rural Marketing of FMCG Products

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Published by Prabhat Sharma
Rural Marketing of FMCG Products
Rural Marketing of FMCG Products

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Categories:Types, Research
Published by: Prabhat Sharma on Apr 22, 2013
Copyright:Attribution Non-commercial

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11/22/2013

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