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06 - Estrategias y FODA

06 - Estrategias y FODA



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Published by Carlos
analisis de estrategias de negocio, aplicado a los medios de comunicacion
analisis de estrategias de negocio, aplicado a los medios de comunicacion

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Published by: Carlos on Mar 29, 2009
Copyright:Attribution Non-commercial


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Curso: Gestión Empresarial
Clase: 06 Las Estrategias
Profesor: Carlos Rojas ArancibiaProfesor: Carlos Rojas Arancibia
¿Qué es una estrategia?
Plan general de acción mediante el cual una organización busca alcanzar susobjetivos
Fuente: Fundamentos de marketing,Stanton, Etzel, Walker
¿Qué es una estrategia?
Es un marco conceptual fundamental a través del cual la organización puedeafirmar su continuidad vital, a la vez que facilitar su adaptación a un mediocambiante
Fuente: The concept of strategy and the strategy formation process,Hax, A., Majluf, N.

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