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To Be Honest

To Be Honest

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Published by Remy Danielle
Campaign book
Campaign book

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Published by: Remy Danielle on Apr 22, 2013
Copyright:Attribution Non-commercial

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01/21/2014

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Louisiana State University’s 2013 PRSSA Bateman Case Study Competition Team
Team Members:
Jacquelyn DuhonChelsea MoreauCatherine ParsiolaRemy PlasCamille Walther 
Academic Adviser:
Jensen Moore-Copple, Ph.D.
Professional Adviser:
Kristi Williams
  s   p  o  t   s  m a  n  s  h i    p  f  u  n  f  o   g i   v  n  s  s  h  a   p   p i   n  s  s 
 
 f  a i   n  s  s  s   p  a  k i   n   g  u   p   g  a  h  o   p   j   o   y 
   f  a i  t  h l  o  y  a l  t  y  d  o i  n  g  t  h  e  r i  g  h  t  t  h i  n  g  t  r  u  t  h  g  o l  d  e  n  r  u l  e  c  o   m  p  a  s  s i  o  n
I stand for •
 
love
respect friendship• equality• courage
• justice
   h  o  n  o  r   h  o  p  e   f  o   l   l  o   w   i  n  g  m  y   d  r  e  a  m  s  p  e  a  c  e  r  e  s  p  o  n  s   i   b   i   l   i   t  y  a  n   t   i  -   b  u   l   l  y   i  n  g  c  o  n      d  e  n  c  e   f  a  m   i   l  y
WHAT DO YOU STAND FOR
?
 
Table of Contents
CAMPAIGN SUMMARY 
Executive Summary....................................................................................................................................................1Situational Analysis..............................................................................................................................................1 - 2Secondary Research..................................................................................................................................................2Primary Research ......................................................................................................................................................3Target Audiences...................................................................................................................................................3 - 4Theme & Key Messages.............................................................................................................................................4Goal, Objectives, Strategies & Tactics.................................................................................................................5 - 10Conclusion ...............................................................................................................................................................10References........................................................................................................................................................11 - 12
RESEARCH
 Appendix A: SWOT ..........................................................................................................................................A1 - A9 Appendix B: Secondary Research....................................................................................................................B1 - B5 Appendix C: Primary Research.......................................................................................................................C1 - C20
PLANNING
 Appendix D: Style Guide................................................................................................................................D1 - D14 Appendix E: Strategic Message Planner .........................................................................................................E1 - E7 Appendix F: Partnerships..................................................................................................................................F1 - F8 Appendix G: Media Contacts ..........................................................................................................................G1 - G2
IMPLEMENTATION
 Appendix H: Time Table ..................................................................................................................................H1 - H2 Appendix I: Media Coverage ............................................................................................................................I1 - I18 Appendix J: Baseball Event ..............................................................................................................................J1 - J3 Appendix K: BREC Event ................................................................................................................................K1 - K3 Appendix L: “Stand Against Bullying Day” ......................................................................................................L1 - L17 Appendix M: Tactics.......................................................................................................................................M1 - M17 Appendix N: Educational Program & School LIsts..........................................................................................N1 - N13 Appendix O: Informational Video....................................................................................................................O1 - O17 Appendix P: Website......................................................................................................................................P1 - P26 Appendix Q: Blog............................................................................................................................................Q1 -Q17 Appendix R: Facebook...................................................................................................................................R1 - R31 Appendix S: Twitter.........................................................................................................................................S1 - S49 Appendix T: Instagram....................................................................................................................................T1 - T20 Appendix U: Tumblr........................................................................................................................................U1 - U35 Appendix V: YouTube.......................................................................................................................................V1 - V8 Appendix W: Member Accounts...................................................................................................................W1 - W45 Appendix X: Expenses.....................................................................................................................................X1 - X2
EVALUATION
 Appendix Y: Evaluation...................................................................................................................................Y1 - Y30
STEWARDSHIP
 Appendix Z: Stewardship..................................................................................................................................Z1 - Z2
   f  a i  t  h l  o  y  a l  t  y  d  o i  n  g  t  h  e  r i  g  h  t  t  h i  n  g  t  r  u  t  h  g  o l  d  e  n  r  u l  e  c  o   m  p  a  s  s i  o  n
  s   p  o  t   s  m a  n  s  h i    p  f  u  n  f  o   g i   v  n  s  s  h  a   p   p i   n  s  s 
 
 f  a i   n  s  s  s   p  a  k i   n   g  u   p   g  a  h  o   p   j   o   y 
I stand for •
 
love
respect friendship• equality• courage
• justice
   h  o  n  o  r   h  o  p  e   f  o   l   l  o   w   i  n  g  m  y   d  r  e  a  m  s  p  e  a  c  e  r  e  s  p  o  n  s   i   b   i   l   i   t  y  a  n   t   i  -   b  u   l   l  y   i  n  g  c  o  n      d  e  n  c  e   f  a  m   i   l  y

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