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Table Of Contents

1.8 Organization of the Study
2.1 Introduction
2.2 Tesco history and story
2.3 SWOT Analysis Tesco: A detailed Review
2.4.1 Defining Loyalty
2.4.2 Loyalty Marketing
2.5 Concept of Customer Relationship Management (CRM)
2.6 The Tesco Clubcard Phenomenon
2.7 The Tesco Clubcard as a Customer Loyalty Marketing Tool
2.8 The Customer Loyalty Ladder
2.9 Customer Loyalty and Customer Satisfaction
2.10 Loyalty and Profitability
2.11 Conclusion
3.1 Introduction
3.2 General description of Research Methodologies
3.3.1 Quantitative Research
3.3.2 Qualitative research
3.3.3 Characteristics of Qualitative and Quantitative Research
3.4 Justification of Research Methodologies
3.5 Discussion of Sampling Issues
3.6.1 Questionnaire Construction Process
3.6.2 Questions Structure and Terminologies
3.6.3 Questionnaire Layout
3.6.4 Coding Method
3.7.1 Strengths
3.7.2 Limitations
3.7.3 Validity
3.8 Method of Data Analysis
3.9 Ethical Issues
3.10 Conclusion
4.1 Introduction
4.2.1 User Profile of the Clubcard Respondents
4.2.2 Customer Insight and Awareness
4.2.3 Customer Loyalty and Satisfaction
4.2.4 Effectiveness of Information achieved from Tesco Clubcard
4.2.5 Has Tesco Clubcard been successful in building Loyalty?
4.2.6 Are Consumers Influencing the Suppliers?
4.2.7 Does Tesco Really Need the Clubcard (Loyalty Influencing Factors)
4.3 Conclusion
5.1 Introduction
5.2 Conclusions of the study
5.3 Recommendations
5.4 Limitations of the Study and Further Research
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Dissertation on the topic of Marketing Policy on Tesco

Dissertation on the topic of Marketing Policy on Tesco

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Published by Uzzal Haque
Dissertation on the topic of Marketing Policy on Tesco, Marketing and Business Strategy
Dissertation on the topic of Marketing Policy on Tesco, Marketing and Business Strategy

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Categories:Types, Business/Law
Published by: Uzzal Haque on Apr 23, 2013
Copyright:Attribution Non-commercial

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06/22/2013

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