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Unit.Plan.Summary

Unit.Plan.Summary

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Published by Sanders McCown
Unit.Plan.Summary
Unit.Plan.Summary

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Published by: Sanders McCown on Apr 23, 2013
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Business Essentials
UNIT PLAN:Buy it. Sell it. Love it. Marketing,I’m Lovin it.
Sanders McCownSpring 2013
 
Business Essentials
Buy it. Sell it. Love it. Marketing, I’mLovin it.
1
OVERVIEW & RATIONALE
CULMINATING TASK
: 
Students will imagine that they are now power eBay sellers specializing in garagesale/estate sale type items on eBay. Students will select three to five different items from their home to createsales materials to use on eBay. If they choose not use items from their home, then they will attend garage salesuntil they have pictures of three to five items they would like to pretend to sell on eBay. Once the students haveselected the items, they will create descriptions, photographs, and promotional materials with the goal to drivetraffic to their eBay listings. They will present their strategy for selling their items in a presentation style format tolocal eBay power sellers or before an audience that has had success with selling items on eBay.The students will be expected to design a promotion for each of their items they plan to list. Additionally, studentswill be required to research the given market to properly price their items. While going through the process of selecting items, design promotions, researching the market and finally pricing the items, students will be keeping a journal narrating their progression. Finally, students will present their products, promotions and prices in apresentation explaining how they decided each piece. How do you successfully market a product?
RATIONALE:
At the culmination of the unit, students will possess the ability to effectively market a product.Specifically student will be required to use the marketing knowledge gained from their Think-Pair-Share activity-identify the four P’s, informal market research survey and other tasks completed in different lessons. Students willbenefit from being able to create and understand marketing behind selling items on eBay and apply the conceptsof marketing to other companies and businesses. The student’s skill set will be vastly improved by the lessonbecause they will now have insight into how marketers sell things, and they will also acquire the ability to puttogether a basic marketing plan for a small businesses product.By completing these performance indicators students will be prepared to successfully market a product:
 
Think-Pair-Share Activity- Identify the Four P’s
 
Informal Market Research Survey and Graphs
 
eBay Pricing Research Excel Template
 
Imagined Product Promotion
ESSENTIAL QUESTIONS:
 
 
How can you apply the four P’s to an eBay auction?
 
How is market research conducted and what can you learn from the process?
 
How does the type of sale style (auction, buy it now) and price (starting bid, or buy it now price) effectbusiness revenue?
 
How does the price and duration of an ad affect consumer interest?
 
How does promotion effect a consumer’s decision to purchase a product?
 
Business Essentials
Buy it. Sell it. Love it. Marketing, I’mLovin it.
2
 
OVERVIEW OF UNIT PLAN
CULMINATING TASK
 
Students will imagine that they are now power eBay sellers specializing in garage sale/estate sale type items oneBay. Students will select three to five different items from their home to create sales materials to use on eBay. If they choose not use items from their home then they will attend garage sales until they have pictures of three tofive items they would like to pretend to sell on eBay. Once the students have selected the items, they will createdescriptions, photographs, and promotional materials with the goal to drive traffic to their eBay listings. They willpresent their strategy for selling their items in a presentation style format to local eBay power sellers or before anaudience that has had success with selling items on eBay.The students will be expected to design a promotion for each of their items they plan to list. Additionally, studentswill be required to research the given market to properly price their items. While going through the process of selecting items, design promotions, researching the market and finally pricing the items, students will be keeping a journal narrating their progression. Finally, students will present their products, promotions and prices in apresentation explaining how they decided each piece. How do you successfully market a product?
LESSON PLAN I:Buy one get one free the BOGO buildingblocks of marketingLESSON PLAN II:Crunchies, crunchin numbers to find a winner
BCS-BE-36d: Identify Four P’sBCS-BE-3b: Organize ThoughtsBCS-BE-7d: Utilize Online ResearchIn this lesson students learn about the four P’s of marketing which are considered the basic building blockof marketing. This provides students a foundation tostart thinking about how the different P’s interact withone another. Tic-Tac-Toe instructional strategy isutilized.BCS-BE-37c: Market Research, DemandBCS-BE-37d: Market ResearchBCS-BE-36c: Marketing NicheIn this lesson students participate in an informal marketresearch survey. Students also engage in understandingmarket research data. At the end of the lesson studentswill be able to create their own basic market researchstudy.
LESSON PLAN III:Call me maybe…but only if the price is rightbabyLESSON PLAN IV:Go pro, as in promotion the locomotive of sales
BCS-BE-5f: Team WorkBCS-BE-7d: Utilize Online ResearchBCS-BE-36d: Pricing StrategyStudents will work in teams and pull information off theinternet to help aid in analyzing pricing strategy forproducts.
 
BCS-BE-2a: Identify Grammar ErrorsBCS-BE-7e: Describe Sales and PromotionsBCS-BE-37c: Market Research, PromotionAt the commencement of the lesson, students will beable to create an effective promotional piece.
 

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