Discuss out of the box marketing ideas and show video (McDonaldsutilizing the happy meal). Have students search the internet for anontraditional marketing idea.http://www.youtube.com/watch?v=bp08iC6HXqUObj. 1 & 3/ verbal;visual5
Instructional Strategies: Obj./Learning Styles Min.
Think-Pair-Share: Ask students to first think and then write down howthey would utilize the four P’s Product, Place, Price and Promotion inregards to a yard sale. Allow students two minutes to think about itand write down their ideas, then have them pair up and discuss their ideas for five minutes. Finally allow three minutes at the end for students to share their conclusions.Have the students take the quiz.Obj. 1/ verbal; visual;interpersonal;
Obj. 1, 2, & 3/ verbal;105
EVALUATION/ASSESSMENT:Instructional Strategies: Obj./Learning Styles Min.
INFORMAL: This is a Ticket-Out-The-Door, have students write on asheet of notebook paper what the four P’s of the Marketing Mix. (0-3Points toward participation grade) (
Place, Price, Promotion,Product
FORMAL: Students take a multiple choice quiz covering specificgeared to marketing and the basic concepts surrounding marketing.The quiz is worth a total of eleven points.Obj. 1/ verbal; 2Total: 50
ARTIFACTS/HANDOUTS/WORKSHEETS/PRESENTATIONS (minimum of 3)List ALL artifacts below AND attach them to the actual lesson plan (if it is a website link, copy thelink and do a “print screen”, paste it in a Word document, and print out to attach to the lesson plan.
>Notebook paper ticket-out-the-door >PowerPoint Slides>Tic-Tac-Toe Cards>Graphic Organizer >Quiz