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  • Estrategia de Producto Internacional y Global

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    Andrea Harris
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    Download as PPTX, PDF, TXT or read online from Scribd
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    10 views1 page

    Estrategia de Producto Internacional y Global

    Uploaded by

    Andrea Harris

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Poltica de la empresa

    Decisin de lnea de productos

    Ciclos de vida de productos

    Factores para los bienes industriales y de consumo


    Factores para los servicios industriales y de consumo

    Caracterstica Posicionamiento Marcas Etiquetas Envases Garantas

    Diseo de servicio

    Estrategia de Producto Internacional

    Nombre del servicio


    Sistema de entrega Ubicaciones Nivel de calidad

    Productos adaptados localmente

    Productos estandarizados

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