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Young & Rubicam’s (Y&R’s) BrandAsset® Valuator is the quantitative core of Y&R’s strategicthinking and, within the industry, one of the most well-respected consumer research tools.In October, John Gerzema, Y&R’s Chief Insights Ocer, along with Ed Lebar, who leads BAV,published, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It.Praise/Results for The Brand Bubble to date:
• #12, Best Seller List, BusinessWeek
• #3, Top Ten Business Books of
2008
, Amazon.com
• #6, Top Ten Books You Should Have Read in
2008
, AdvertisingAge
• #1, Monthly Top 25 Best Selling Business Books, CEO Read
• Best Advertising/Marketing Book of
2008
, CEO Read
“A wake-up call for marketers.”
- Harvard Business Review
“A huge reassessment of brand-owning companies may still lie ahead.”
- Financial Times
“Could a collapse in brand valuations be the next bursting of a nancial bubble?”
- Los Angeles Times
“Fasten your seatbelts for when the bubble bursts.”
- Toronto Globe & Mail
Critical Reviews and Best-Selling Book in Corporate America
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The Best Business Book of 2008:
Tribes
Seth GodinThis may be Seth Godin's most important book yet. It's human nature towant to be part of a group that shares a connection, passion and acommon leader: a tribe. Technologies today have changed the make-upand creation of tribes, enabling them to communicate and grow in waysnot possible in the past. In the future, tribes will lead revolutions andusher in change. All they need is the right leader. Will that be you?: : : : : : : : : : : : ::
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.: . - .. .: : : : : : : : : : : : :Category Finalists:
ADVERTISING/ MARKETING
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Brand Bubble
John GerzemaCompanies put a lot of effort and money into their brands, which cansometimes be higher than the value they place on their customers. Asthis occurs, the number of quality performing brands decreases.According to Gerzema and Lebar, this is the brand bubble, and the resultcould have a serious blow to the economy. This powerful book addressesmarketing's impact on the economy, the potential pitfalls of that impact,and then outlines a detailed 5-stage process for companies to follow tocreate a great return for its shareholders.
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BIOGRAPHIES/ MEMOIRSThe Thief at the End of the World
Joe JacksonThe fascinating story of Henry Wickham, who went to the jungle to findthe seeds to the most valuable rubber--and pull off one of the greatestheists of all time--is told here with excitement, intrigue and homage tothe wonders of science and industry. Through Wickham's story, Joe Jackson reveals the importance of rubber during the Industrial Revolutionand explains how advancements like vulcanization, which makes rubberharder and more usable, sparked worldwide demand and a renewedentrepreneurial spirit.
#6, Top Ten BooksYou Should HaveRead in
2008
#1 MonthlyBest Seller#1 WeeklyBest Seller“A wake-up callfor marketers.”“A huge reassessment of brand-owning companiesmay still lie ahead.”#12, Best Seller ListBest Advertising/Marketing Bookof 2008#3, Top Ten BusinessBooks of
2008
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