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Fostering LoyalFostering LoyalCustomer RelationshipsCustomer Relationships
Duarte B. Morais, Ph.D.Duarte B. Morais, Ph.D.
Assistant Prof. of Recreation, Park and Tourism Mgt.Assistant Prof. of Recreation, Park and Tourism Mgt.
dmorais@psu.edudmorais
 
@psu.edu
 
Presentation OutlinePresentation Outline
IntroductionsIntroductionsWhy talk about loyaltyWhy talk about loyaltyWhat is a loyal customer What is a loyal customer How to foster loyal relationshipsHow to foster loyal relationships
1.2.3.4.
 
IntroductionsIntroductions
1.
www.quintadamata.net 
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