If You Are Confused About the Concept of “Positioning”
(First published in
Business version, Brand Thinking)
The author is an experienced brand consultant, who has manyyears’ experience in brand planning, marketing strategies andintegration of communication planning and implementation.
Once worked as senior manager in multi-national and localcompanies in marketing consulting and integratingcommunications fields, experienced in strategic planning. Heformerly worked for CNC and was responsible for brandmanagement.
Providing brand strategies, communication strategies andimplementation and training service for many international andlocal clients. The brands include: FAW-Volkswagen, Jetta Cars,263 Internet Communications, Dangdang Website, Aucma Air-conditioner, FAW Toyota, Tour in Sichuan, CNC, LG, Beijing YanliFood, and more.
He constantly ponders and develops professional settlementmethods in marketing, branding and communication fields, etc.Lots of articles have been published in professional media suchas
International Advertising, AD PANORAMA, Advertising Pointer, China Marketing Communication Website (EMKT)
You are welcome to discuss your ideas and express your opinions with the author.Tel: 13901385424 E-mail: firstname.lastname@example.org
The Surface Meanings of “Positioning”
“This health care product lost the market share because it didn’t find the correctposition and failed to win the consumers’ favor.”“Working in the office, you should know your position clearly to win the praise of your colleagues and get a promotion.”