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J&N Business Plan

J&N Business Plan

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Published by Jeff Dimitri Mokaya
Business Plan
Business Plan

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Categories:Types, School Work
Published by: Jeff Dimitri Mokaya on Apr 24, 2013
Copyright:Attribution Non-commercial

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04/24/2013

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BUSINESS PLAN
 
Table of ContentsCONTENT PAGETABLE OF CONTENT………………………………………………………..2EXECUTIVE SUMMARY…………………………………………………….3BUSINESS DESCRIPTION……………………………………………………4INDUSTRY ANALYSIS………………………………………………………..9MARKETING PLAN…………………………………………………………...10SWOT ANALSYS……………………………………………………………….13SALES TACTIVS & PRICING………………………………………………...15PROMOTION AND ADVERTISEMENT……………………………………..17MANAGEMENT AND ORGANIZATION PLAN…………………………….19ORGANIZATION CHART………………………………………………………22RECRUITMENT TRAINING AND PROMOTION…………………………..23LICENSES, PERMITS AND BY-LAWS………………………………………..25PRODUCTION/OPERATIONAL PLAN………………………………………..26PRODUCTION COST……………………………………………………………..28FINANCIAL PLAN…………………………………………………………………32BIOGRAPHIES OF THE COMPANY OWNERS…………………………………42
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EXECUTIVE SUMMARY
A feasibility study was undertaken, where the student carried out a study on the existing business ina bid to establish the viability of this type of business. The results were evident that this was aviable business but there was a need to improve on the delivery of the services to met the demandsof the customers who are very busy and prefer a service which is technologically savvy.
 J&N Green Grocers
will be a store with a difference it will be technologically advanced it willhave a website and a use social media portals where it’s customers can shop online for groceries,get health and nutritional information, and find all recipes and meals ideas needed for the different products that we sell.The business will employ a manager who will be responsible for the initiation of the business andmanaging the other employees, while the 2 business owners shall be partners to in the business.The partners will be responsible for producing the start up capital as well as providing ideas for thegrowth of the business.The partners will contribute towards the start up capital, therefore there will be no need for obtaining a loan from any financial institution. It is however agreed that should the business expandthen there will be need to explore the possibility of getting funds from financial institutions.3

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