#sapbaforum

SAP Business Analytics Forum

SAP Spain

Date: 04/24/2013

Analysis of the session '#sapbaforum' created with Tweet Category

OVERVIEW
SAP Spain

Session #sapbaforum
Introduction: Anlisis del SAP Business Analytics Forum celebrado el 24 de abril en Pozuelo de Alarcn (Madrid).

Statistics

Categories total tweets

214
Retweets Links

38
Replies Pictures

users

81 2

Tweets Check-ins

71 0

43 17

Category Replies Pictures scar Alonso Positivos Otros Edbert Nuez Leticia Cavagna David Prez Rest of categories

Impressions Potential impact Users Potential reach

59.172 7.818

Tweets per user

5,6

Total tweets 55 33 33 23 22 14 13 5 16

% 26 15 15 11 10 7 6 2 7

Original Tweets 43 17 12 12 19 11 6 4 9

RT 12 16 21 11 3 3 7 1 7

Users 13 16 12 12 10 8 11 3 14

Followers per user

206

Charts
num. tweets

Most Active Users

117

SAPSpain
tweets followers

47

513

54 29 14

kom_256
tweets followers
18:40 21:20 00:00 25 apr

42

231

00:00 24 apr

02:40

05:20

08:00

10:40

13:20

16:00

time

ichemaarce
tweets followers

num. users

18

16

24

4
5 3 2 1 1 1 2 1 1 3 0-50 50-100 100-150 150-200 200-250 250-300 300-400 400-500 500-750 750-1000 1000-1500 1500-5000 5000-10000 >10000

gssot
tweets followers

15

232

num. followers

5 6

jcarasa
tweets followers

10

num. tweets per user

31

SanchoMara
tweets followers

>5 5 4 3 2 1 4 1 3 5

17

16
num. users

ACCongresos
tweets followers

34

Analysis of the session '#sapbaforum' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Replies Pictures scar Alonso Potential Impact Replies Pictures scar Alonso Users Pictures Replies scar Alonso Original tweets Replies Otros Pictures Retweets scar Alonso Pictures Replies

4 5

Positivos Otros

4 5

Positivos Otros

4 5

Positivos Leticia Cavagna

4 5

Positivos scar Alonso

4 5

Positivos Leticia Cavagna

Charts Impressions per category Tweets per category Users per category

Categories Category Replies Pictures scar Alonso Positivos Otros Edbert Nuez Leticia Cavagna David Prez Sebastin Bamonde Andrea Toscanin Rubn Cid Links David Gonzlez Julio Estvez Total tweets 55 33 33 23 22 14 13 5 5 4 3 2 1 1 % 26 15 15 11 10 7 6 2 2 2 1 1 0 0 Original Tweets 43 17 12 12 19 11 6 4 2 2 1 2 1 1 RT 12 16 21 11 3 3 7 1 3 2 2 0 0 0 Users 13 16 12 12 10 8 11 3 5 3 3 1 1 1 Impressions 19.032 9.678 8.765 5.638 5.627 2.246 2.826 578 2.435 1.262 554 276 24 231 Potential Reach 4.234 5.044 2.532 1.761 2.204 999 2.082 316 2.435 1.031 554 138 24 231 Tweets/ User 4,2 2,1 2,8 1,9 2,2 1,8 1,2 1,7 1,0 1,3 1,0 2,0 1,0 1,0 Followers/ User 325 315 211 146 220 124 189 105 487 343 184 138 24 231

Analysis of the session '#sapbaforum' created with Tweet Category

USERS
Statistics

38
Number of users Top 5 users Most active users
SAPSpain

2,9
Number of users per category

5,6
Number of tweets per user

1.557
Number of impressions per user

Most popular users

Tecnocom

Users with the highest impact

SAPSpain

47
tweets kom_256 Charly_BG

1.555
followers kom_256

24.111
impressions

42
tweets ichemaarce penteoanalyst

881
followers Tecnocom

9.702
impressions

16
tweets

568
followers

6.220
impressions

4 5

gssot

15
tweets jcarasa

4 5

pablosegura

546
followers SAPSpain

4 5

penteoanalyst

3.976
impressions gssot

10
tweets

513
followers

3.480
impressions

Most participative users

kom_256

Retwitters
SAPSpain

Most original users

kom_256

11
num. categories SAPSpain kom_256

21
num. of RTs SAPSpain

32
original tweets

9
num. categories ichemaarce penteoanalyst

10
num. of RTs ichemaarce

26
original tweets

8
num. categories

7
num. of RTs

13
original tweets

4 5
Charts

jcarasa

6
num. categories SanchoMara

4 5

SanchoMara

6
num. of RTs Tecnocom

4 5

gssot

12
original tweets ACCongresos

5
num. categories

4
num. of RTs

7
original tweets

206
Followers per user

11 8

7
MEDIUM INFLUENCE

4 1
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session '#sapbaforum' created with Tweet Category

HIGHLIGHTED TWEETS

Ulises Gascn @kom_256

08:22 - 24 Apr 13

Cat.: scar Alonso

Jose Carasa @jcarasa

08:17 - 24 Apr 13

Cat.: scar Alonso

Muy buenos consejos de Oscar Alonso sobre inteligencia de negocios. #SAPBAForum

"La calidad del dato como principal problema en proyectos Analytics" @SAPSpain #SAPBAforum

Ulises Gascn @kom_256

09:57 - 24 Apr 13

Cat.: Sebastin Bamonde

Ulises Gascn @kom_256

13:28 - 24 Apr 13

Cat.: Positivos

Increible ponencia de Sebastin Bamonde. #SAPBAforum

Sencillamente increible, este evento esta genial. #sapbaforum

Leticia Cienfuegos @letscien

12:38 - 24 Apr 13

Cat.: Positivos

Jose Manuel @OSOVERDE70

#SAPBAForum jornada productiva...

08:03 - 24 Apr 13

Cat.: Positivos

#sapbaforum excelente organizacin. Gracias por estas presentaciones

JVicentN @JVicentN

13:03 - 24 Apr 13

Cat.: Otros

Neoris Espaa @Neoris_es

11:22 - 24 Apr 13

Cat.: Otros

En la sesin de tarde #BI del #sapbaforum Mobile, Visual Intelligence, Predictive Analysis, BW y el esperado news BO 4.1 @SAPSpain

Hoy estamos en el SAP Business Analytics Frum. Puedes seguir el evento a travs de hastag #SAPBAforum o desde el perfil de @SAPSpain

Following Hashtags @FHashtags

10:38 - 24 Apr 13

Cat.: Otros

Toni de Andrs @TdaEs

09:24 - 24 Apr 13

Cat.: Leticia Cavagna

Let's see what's happening in Spain! #OmExpo #EmprendeUCJC2013 #SAPBAForum #DMD2013 What else?

#sapbaforum muy interesante la visin de producto aplicado a la empresa de leticia

Ulises Gascn @kom_256

09:07 - 24 Apr 13

Cat.: Leticia Cavagna

Ulises Gascn @kom_256

14:05 - 24 Apr 13

Cat.: Julio Estvez

Sin duda Leticia nos muestra las posibilidades y sobre todo la orientacin sencilla y clara para el usuario final en esta demo #SAPBAForum

Movil BI, ya tenia ganas de conocer mejor estas soluciones. Gracias Julio Estevez por esta ponencia. #sapbaforum

Ulises Gascn @kom_256

10:40 - 24 Apr 13

Cat.: Edbert Nuez

Pilar Lopez @Pilarjlopez

10:36 - 24 Apr 13

Cat.: Edbert Nuez

Edbert nuez tiene razn los datos tienen que presentarse atractivos, sino el usuario perder el inters. #sapbaforum

Fantstica la ponencia de Edbert Nuez en #sapbaforum

Chema Arce @ichemaarce

10:34 - 24 Apr 13

Cat.: Edbert Nuez

Ulises Gascn @kom_256

14:43 - 24 Apr 13

Cat.: David Prez

#SAPBAForum Prosegur ha sido capaz de pasar de visin multipais a multinacional... Todo ello gracias a su despliegue adecuado en BI

Aprendiendo como marca la diferencia SAP BusinessObjects BI 4.1 de mano de David Perez #sapbaforum

Chema Arce @ichemaarce

13:21 - 24 Apr 13

Cat.: David Gonzlez

Ulises Gascn @kom_256

14:28 - 24 Apr 13

Cat.: Andrea Toscanin

#sapbaforum Simplemente brillante la ponencia de David Gonzlez (Accenture). Haciendo fcil y entendible la aplicacin de las matemticas.

Qu ocurre sino gestionamos correctamente nuestros datos ? Andrea Toscanini nos lo cuenta #sapbaforum

Analysis of the session '#sapbaforum' created with Tweet Category

CONCLUSIONS

Buena participacin (214 tuits de 38 usuarios).

Casi 60.000 impresiones.

Usuario ms activo: @SAPSpain.

Usuario ms participativo y ms original: @kom_256.

Analysis of the session '#sapbaforum' created with Tweet Category

Glossary

Analysis of the session '#sapbaforum' created with Tweet Category

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#sapbaforum' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#sapbaforum' created with Tweet Category