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Table Of Contents

1 The Creative Economy
1.1 Introduction
1.2 Theory
1.3 Innovation
1.4 Creativity
1.5 Design
1.6 What has been done in this field?
1.7 Reason for the project
2 Research Methodology
2.1 Overview
2.2 Reviewing Literature
2.3 Performing Interviews
2.4 Attending Conferences
2.5 Interdisciplinary collaboration
2.6 Discussions
2.7 Action Research
2.8 Drafting a work method
3 Case Study: Glen Dimplex Home Appliances
3.1 The company
3.2 Fuzzy Intro
3.3 Research
3.4 Company Research
3.5 Company Context Research
3.5.1 Trend analysis
3.5.2 Retailer analysis
3.5.3 User Research
3.5.4 Surveys
3.5.5 Photos
3.8 Research Gate
3.9 Ideation
3.9.1 Traditional design ideation
3.9.2 Framed ideation
3.9.3 Composite ideation
3.9.4 Start-point ideation
3.10 Structure
3.10.1 The company vision
3.11 Ideation Gate
3.12 Visualisation
3.13 Presentation
4 Case Results
4.1 Overview
4.2 Vision
4.3 Concept 1: The Fridge as Interior Decoration
4.3.1 Concept 1: Scenario
4.3.2 Conclusion of strategic benefits
4.4 Concept 2: New Home – New Kitchen
4.4.1 Concept 2: Scenario
4.4.2 Conclusion of strategic benefits
4.5 Concept 3: Glen’s Kitchen
4.5.1 Concept 3: Scenario
4.5.2 Conclusion of strategic benefits
5 Case conclusions
5.1 Research phase
5.2 Ideation phase
5.3 Concretisation phase:
6 Discussion
6.1 The project
6.2 The work method
6.3 The Results
6.4 The Team
6.5 The real world
6.6 The road ahead
6.7 The next step
7 References
8 Appendices
8.1 List of Interviewees
8.2 Outline for Interviews
8.3 Structured ideas
8.4 Questions for Glen Dimplex
8.5 The RACES framework
8.6 Survey questions
8.7 User interviews
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Published by Sergio Cánovas

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Published by: Sergio Cánovas on Apr 24, 2013
Copyright:Attribution Non-commercial

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07/16/2013

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