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Numl Brm Notes (Mba III)

Numl Brm Notes (Mba III)

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brm notes for mba III students at numl
brm notes for mba III students at numl

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 National University of Modern Languages (NUML)IslamabadFaculty of Management SciencesBusiness Research Methods for MBA 3
rd
Semester Aug. – Dec 2008Instructor: Dr. Ashraf Ali
Importance of the Course
:A common experience of all organizations is that the managers thereof encounter  problems big and small each day at work, which they have to solve by making rightdecisions. To make right decisions in business the managers should have the ability of thorough investigation or research of the problems, analysis of some data, and make proposal for the solution in the light of this analysis. This course includes basic conceptsof the research methods for business. The specific study areas include Introduction toresearch, knowledge about research and managerial effectiveness, scientificinvestigations, technology and business research, experimental design, data analysis andinterpretation, conclusion of the findings in the written research report etc.
Aims and Objectives
:The goal of this course is to provide students sound basic background of the businessresearch methods, which would enable them to pursue research studies at higher levels.The students should be motivated to develop interest for undertaking complex research projects. The students should be trained in such a manner that they should feel competentto organize experiments and to provide consultancy services to researchers in other fields.
Learning Objectives
:1.To make the students learn by conducting experiments, collecting and describing data.2.To provide students with sound knowledge of business research methodology andenable them to solve the problems confidently.3.To expose students with present day experimental work.4.To promote understanding of the subject for the purpose of analyzing data anddrawing valid inferences.5.To prepare the students for positions jobs in research organizations.6.To motivate students so as to develop interest for undertaking research in the higher education.
Methodology
:The methods of instructions will include weekly lectures, group discussions in the classroom on the topics related to the literature and professional experience.
Practical
:Practical be based on the topics of the studied material. Students would be asked toundertake small experiments, analyze on modern computing facilities, and writeconducting remarks and the reports.
Assignments
:
 
A number of assignments should have to be submitted on the current studied topics given by the course incharge.
Group discussions
;The class should be divided in to small groups including 5-6 students to discuss theassigned experimental work, to collect the literature, to analyze the data and to make afinal report.
Books recommended
:1.Sekran, U. (2003) “Research methods for business” (4
th
Edition), National Book Foundation, Islamabad, Pakistan2.Marilyn K. Pelosi, Theresa M. Sandifer, Sekran, U. (2001) “Research and Evaluationfor Business” John Wiley & Sons Inc.3.Donald R. Cooper and Pamela S. Schindler (2003) “Business Research Methods” (8
th
Edition), McGraw-Hill/Irwin4.Ranjit Kumar, “Research Methodolgy” Sage Publications5.Ingeman Arbonor and Bjoran Berke, “Methodology for creating BusinessKnowledge” Sage Publications.6.Dam Remenyl, “Doing Research in Business knowledge” Sage Publications. DavidH. Folz, “Survey Research for Public Administration” Sage Publications7.C. William Emory, “Business Research Methods” Irwin
Course Outline
:
Semester WeekCourse Content
1
st
WeekIntroduction to research2
nd
WeekScientific research3
rd
WeekTechnology and business research4
th
WeekResearch process5
th
WeekResearch process (contd.)6
th
WeekThe broad problem area, preliminary data gathering, problemdefinition, theoretical frame work and hypothesis development,elements of research design.7
th
WeekExperimental design8
th
WeekMeasurement of variables: operational definition and scales9
th
WeekMeasurement: scaling, reliability, validity10
th
WeekMid Term Exams11
th
WeekMid Term Exams12
th
WeekSampling13
th
WeekData analysis and interpretation14
th
WeekResearch Proposal15
th
WeekResearch report16
th
WeekManagement decision making and research17
th
WeekManagement decision making and research (contd.)18
th
WeekEnd Term Exams19
th
WeekEnd Term Exams
Business Research Methods
2
 
CHAPTER 1Introduction:Research methods
 provide the knowledge and skills to solve the problems and meet thechallenges of a fast-paced decision- making environment.
Research
 
is simply the process of finding solutions to a problem after a thorough studyand analysis of the situation and data.
OR 
Research
is a systematic inquiry aimed at providing information to solve problems. Wedefine
business research
as a systematic inquiry that provides information to guidebusiness decisions.
OR 
Business research
 
is an organized, systematic, data-based, critical, objective, scientificinquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solution to it.
OR 
Business research
is
the process of finding solution to a specific problem encountered inthe work setting.
 Physical research
 
is normally conducted under controlled laboratory conditions while business research seldom is. Business research normally deals with such topics as humanattitude, behavior, and performance.
Types of Business Research:Applied research
 
is research done with the intention of applying the results of the findings to solve specific problems being experienced in the organization.
For example, a particular product may not be selling well and the manager might want to find the reasonfor this in order to take corrective action.
Basic research
 
is research done mainly to increase the understanding of certain problems that commonly occur in organization settings.
A university professor may beinterested in investigating the factor that contributes the absenteeism as a matter of mereacademic interest. After gathering information on this topic from several institutions andanalyzing the data, the professor may identify factors such as inflexible work hours,inadequate training of employees, and low morale as primarily influencing absenteeism.Later on, a manager who encounters absenteeism of employees in his organization mayuse this information to determine if these factors are relevant to those particular work settings for problem solving. It is also known as
pure research
.
The Value of acquiring research skills:
3

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