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Published by Taha Baig
Ufone CEO's statement.
Ufone CEO's statement.

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Published by: Taha Baig on Apr 24, 2013
Copyright:Attribution Non-commercial


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Introduction of the company:
Pakistan Telecommunication Company Limited (PTCL) that started its operations in
January 2001 under the brand name ‘Ufone’. As a result of PTCL’s privatization,
Ufone became a part of the Emirates Telecommunication Corporation Group(Etisalat) in 2006.
Since its inception, Ufone has focused on the people of Pakistan, empowering themwith the most relevant communication modes and services that enable them to do alot more than just talk, at a price that suits them the most. Along with the claim of lowest call rates, clear sound and best network, Ufone offers its customers simplifiedtariffs with no hidden charges. With a strong and uniquely humorous communicationdirecti
on that has now become Ufone’s signature across all advertising media, Ufone
gives its customers many reasons to smile.Ufone has taken the pride in setting new standards through market initiatives and itis the first cellular company in Pakistan to target the low end subscriber market andintroduce GPRS / MMS service besides offering real value for money packages andstarting of WAP and Data services.when Ufone was launched the demand was very huge against the limited networkcoverage with one dominant GSM operator and two AMPS operators. The tariff rateswere very high and beyond the reach of common man. The mobile was consideredas a luxury and not a necessity.Ufone managed to add over 50 international roaming partners in 30 destinationswhile another 35 are in progress. It also added around 600 cell sites and set up new3 MSCs with increased asset base by nearly 50%. Ufone has carried out networkexpansion with an investment of $300 million and increased distribution network by400% while the franchise network was increased from 37 franchises to over 170.In a major initiative the Ufone has introduced peak and off peak hours for its clientsand it also started nationwide free roaming besides introduction of low denominationscratch cards.Ufone offers connectivity across the world and through out Pakistan, no matter where your business or personal needs take you; you can stay connected and travelwith Ufone.
Statement Passed by the CEO of Ufone:
Ufone remained the fastest growing and one of the leading cellular companiesachieving its business targets. Annual revenue increased by 23% along with ahealthy EBITDA growth of 39%.Said by:Mr. Abdul Aziz,Chief Executive Officer,Ufone
Impact Of CEO's Statement over Employees Performance:
 In a message to Ufone employees on Eid, as communicated to us by sources placedwith-in the company.CEO briefed employees about the appreciation it received fromthe Chairman of Board of Directors on performance of company, and announced thatthe Board of Directors approved performance based bonuses for all eligiblepermanent and contractual employees of Ufone.CEO mentioned that Ufone is doing best in terms of MNP, while company hasstrengthens the sales network through sales force automation, U shops and retailer outreach programs.The statement which Ufone CEO passed for appreciating employees work and for letting the world know about how Ufone is growing and what is the backgroundbehind coming up with distinct ideas has stated that basic reason of appreciatingtheir employees performance i.e if they need to make Ufone a standout companythey need to work on following aspects:
They need to enhance employees skills
Their way of work
The way employees perceive their work.
This is how Ufone has identified the internal basic needed characteristics that canlead the company to the top of the list of known ones. The upper level managementhave not just made a good impact on employees but they have also made a simpleway of how they must retain their employees along with customers because positiveattitude will surely leads towards a successful way and this would be preferable for grabbing more business.

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