1.

INTRODUCTION TO THE TOPIC

Spending a period of Eight weeks with the project THE MOBILE STORE AND CUSTOMER SATISFACTION under THE MOBILE STORE, ATLANTIS MALL, ALLAHABAD was really a very interesting time for me. The way I received the sample of product made me to realize that practical experience is much different from theoretical knowledge. I am saying this because even though I was associated with a brand, sometimes it was difficult to convince the custom The Mobile Store has a quality management system which is demonstrated through its ability to consistently provide product and services that meets customer and applicable regulatory requirements. It aims to enhance customer satisfaction through its effective services. The Mobile Store was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy and creativity and a team driven to seize the day with an ambition to become the most globally admired service provider The Mobile Store after just few years, has risen to the pinnacle of achievement.

The businss sector is witnessing a tough competition, with every major players having a range of products. Despite of various difficulties and limitations faced during my summer training project I tried myself to gain as much experience of marketing because Marketing is a very crucial activity in every business organization. Every product and service produced within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value.

2. INTRODUCTION TO THE ORGANISATION

About The Mobile Store:The MobileStore, promoted by the Essar Group, is a one stop mobile solution shop which offers Telecom Products like Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile Bill Payments, Value Added Services, Mobile Repairs, Mobile Exchange, Music & Gaming Devices and DTH, all under one roof, in a world class shopping ambience. The Mobile Store, leads as India's first countrywide chain of telecom retail outlets. The format is that of a one stop mobile solution shop that provides complete telecom solutions, offering a wide range of multi brand Mobiles (GSM & CDMA), Mobile Accessories, Connections (Prepaid and

Postpaid), Mobile Repairs, Mobile Exchange, Bill Collections,

VAS which include downloads of latest ring tones, wallpapers, video, etc all under one roof. The Mobile Store caters to the Indian consumer choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. Our consumers can avail of After Sales Services not only in the city of purchase but at any of The Mobile Store outlets across the country. The MobileStore has partnered with PayMate to offer comprehensive Point of Sale solutions, or E-POS, in more than 200 cities. The next generation payment solutions will allow customers to pay for their purchases, recharge talk-time and even buy or send gift vouchers instantly and securely via the mobile. According to Rajiv Agarwal, CEO and director of The MobileStore Limited, The MobileStore is constantly innovating and concentrating efforts to enhance the shopping experience for its customers. Due to the increasing penetration of cell phones, the coming years will witness tremendous growth in mobile commerce. PayMates mobile payment solutions link a customers mobile phone to any financial instrument like an existing bank account, credit card or a prepaid account. This essentially turns the customers mobile phone into a secure payment tool to be used anytime, anywhere. PayMate's mobile payment platform

will enable customers shopping at The MobileStore to link their credit card to their mobile phone. After this step, customers will be able to make payments on their mobile over an instant auto-IVR call-back without having to share any further details. Once a customer is registered on PayMate, he or she can do retail shopping, online purchases and utility bill payments at more than 15,000 PayMate accredited merchants through the mobile. In addition, The MobileStore will also sell GiftMate vouchers PayMate's pre-paid mobile voucher and remote mobile top-up through PayMate's consolidated interface. This essentially means that PayMate registered users and GiftMate users will be able to top-up their pre-paid mobile anywhere, anytime over an instant auto-IVR call back. The MobileStore currently has more than 1050 outlets and the vision is to have a network of 2500 stores by 2010 across 650 cities, thus covering virtually every major town in every state across India. Key thrust areas for the retail format are: Comprehensive Product Range, Knowledgeable Store Staff & Interactive Environment, Competitive Prices and Handset Repairs. The MobileStore caters to the Indian consumer's choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the

globe. The MobileStore offers complete telecom solutions right from handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offer connections (pre paid and post paid), accessories and VAS including the latest ring tones, wallpapers and gaming and prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country. The MobileStore has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer. The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available in The MobileStore The MobileStore are: Business PDA & Smartphones, Emails, data transfer etc., Lifestyle Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, discounts and budget phones. All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied up with all leading operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.

All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied up with all leading operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom. According to Ajay Adiseshann, founder and managing director of PayMate, this is probably the largest deployment of mobile payments at a retail level and will provide customers unmatched convenience and security while transacting at The MobileStore. In addition, The MobileStores reach across 200 cities will act as a catalyst to help PayMate popularize mobile payments rapidly and effectively.

Store Format:The Mobile Store outlets are in three formats: Large 1000-1500 square feet, Medium- 800-1000 square feet and express / corners 150-200 square feet, with smaller format located primarily located in large malls. The Mobile Store also has its presence in the Shop-In-Shop format. Currently our model is solely company owned and company operated. The mobile store believe in consistently maintaining high level of customer service, which will only take effect when the mobile store have total control over operations.

The Mobile Store Presence:"The Mobile Store" had its commercial launch in April 2007. Currently it has over 600 stores across the country's major metros and tier I cities and II cities. It have aggressively introduced a pan-India network with a world class shopping environment, offering state of art technology in telecom

solutions and a host of unique value-added services, all for an unmatched customer experience. The Mobile Store plans to extend its presence to over 2500 stores in the next 2 years across 600 cities, thus covering virtually every major town in every state across India.

OBJECTIVE OF THE MOBILE STORE

The Mobile Store is a latest idea of the ESSAR Company. The main objective of the mobile store is that provide latest model and at a reasonable price with different verities, the mobile store can say that in other word represent a new model, different brand, different quality at a reasonable price to the in front of the customer. The company pay attention about ethical value and dont cheat the customer. Company always survey need and purchasing pothe mobile storer of the customer

WHAT IS MARKETING PLAN

Marketing plan is a systematic anticipation and analysis of future change. Marketing Plan made up for future prediction and on the basis of the plan activity being done by the management of the company to achieve the targets which are made by the plan. Marketing Plan made by the Marketing Manager and guidance by the M.D. of the company. The main motive of this is to satisfy the customer. Profitability through costumer satisfaction .

NEED FOR MARKETING PLAN

The Marketing Plan is most important for the company to continue growth and profit in future. It is made on the basis of the market opportunity and competition in the market. Without proper marketing planning marketing manager: Cannot do the future prediction about the companys profit. There are various problem of managing in the design. Manager cannot know the correct production of the Company during the year ending.

TYPES OF PLAN
1. Mission 2. Objective 3. Strategy

4. Policies 5. Procedure 6. Programmes 7. Project 8. Schedule 9. Budget 10. Standard

1. MISSION:The mission indicates the primary belief and the Central purpose of the business. Mission can be known when the answer of the question correctly identifies: What is our business? What will our business be? What should be our business? Who is our Customer? What does he buy? What does he expect from the product? What does he look for when he buy our products? If you have correct answer of these questions you can define your mission of the business.

2. OBJECTIVE:Objective is the main thing of the company it means that the aim and the goal which are achieved by the Enterprise. Objective shows that where we want to go. They provide the direction for the company. Plans are most successful when

the objective of the company is clear and the activities have been done by the employee.

3. STRATEGY:R. Anthony has defined strategic planning as the process of deciding the objectives of the organization on the changes in these objectives and the policy that are to govern the acquisitions on us and disposition of these resources. The strategies are based on the mission, objective and the goal of the company. Strategies are made by the companys management. Strategies are planned responses to external changes. For example change in the customer tastes and preference, change in the production and distribution.

4. POLICIES:Policies are the principles and consequence rules of action of achieving specific organization objective or goal.

5. PROCEDURE:Procedures are a series of function or steps of performance to achieve a specific task or undertaking.

6. PROGRAMMES:Programmes are a series of necessary activities and resources that are guided by the corporate objectives planes and strategies.

7. PROJECT:Project is schemes which are made by the management of the company. It means how to invest and how much on the Projects and what profit is earned from the Project. How much time and what is financial requirement of the Project. It can be said work plan.

8. SCHEDULE:Schedule is a precise timetable of a series of action. It is a part of program. This shows the time of all programs according to the programming.

9. BUDGET:Budget is also a part of marketing plan. Budget discloses the position of production. It means when the plan is made it is necessary to know about the plan could be fulfilled or not. Budgets are of various types like Sales Budget, Production Budget, Capital Budget, Purchase Budget, etc.

10. STANDARD:A standard is a selected criterion against which actual result can be measured to evaluate performance. A standard is an integral part of control. There for standards- quality, quantity, time and cost.

IMPORTANCE OF PLANNING
There are following importance of planning to Management of Business: 1. Planning focuses on the future direction, values and sense growth. 2. Planning provides a unifying decision making framework and facilitates integration of efforts. 3. Planning helps to identify the potential market of purpose; basic objective tells the direction of

opportunities and threats. 4. Planning offers standards of performance for comparison and evaluation of actual performance. 5. Planning enables the organization to tune its business with the environment and establish a profitable

relationship with the environment. 6. Precise plan can achieve a correct balance among:

Corporate resources, Corporate efforts and The market potential.

7. Planning assures effective management of change and thereby survival and growth of the enterprise. If there s anything constant, it is change. Change implies progress. Change is manageable only through conscious planning.

For instance, planning can reveal future threats and uncertainties or probable changes n the national

economy. Management can be prepared to face the change, convert difficulty into opportunity and meet the challenge of change (resistance to change) with

reasonable success.

COMPANY PROFILE
Top Locations

Bombay Area, India (40) Delhi Area, India (6) : : : : : : Bombay Area, India Retail Privately Held Operating 4,000 employees http://www.themobilestore...

Headquarters Industry Type Status Company Size The mobile storebsite

Common Job Titles

Store Manager Manager Duty Manager Area Operations Manager

18 % 16 % 15 % 7%

Top Schools

Univ. of Pune Bangalore Univ. Devi Ahilya Vishwavidyalaya Osmania Univ. Univ. of Lucknow

7% 5% 5% 5% 5%

Median Age 28 years

Male Female

84% 16%

Companies related to The MobileStore Limited

Parent Company

Essar

Career path for The MobileStore Limited employees

before:

Reliance... Bharti Airtel...

After:

Wadhawan... Future axiom...

STORE CONCEPT

The idea is to be near our customer and hence, the format of a neighborhood store with numerous consumer touch points. Customers are provided with a fun atmosphere and great shopping experience at the store. The format helps the consumer in getting consistent experience, the look and feel, across all our stores in the country. The format is an open format where the consumer can see and touch the products before purchase. Consumers are provided value for money through better offers, deals and an assurance of life-time engagement through customer service and loyalty programs . The Mobile Store has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available at The Mobile Store are: Business - PDA & Smart phones, Emails,

data transfer etc Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, discounts and budget phones. Customer experience is enhanced with the ambience that the store provides. The mobile store run innovative schemes to provide value to the numbers hereby driving our footfall. Also, our tone of communication has been fun.

BRAND VALUES

Trustworthy / Credible - Being clear & simple, keeping promises & being honest, transparent pricing-no tricks or hidden charges, standard/good quality, legal merchandize Curious / Inquisitive - Place where questions are ansthe mobile storered, educated & creates awareness, gives information, solves difficult problems, a helpful friend Fun - The experience of shopping at our stores, delivery of customer service, communication delivery Value for Money - More value for same price or less price, competitive pricing & consumer promotion, innovative, driving offers & deals The brand delivers trust by being clear & simple, keeping

promises & being honest, transparent pricing-no tricks or hidden charges, standard/good quality merchandize. Customers are assured of the right advice by store staff hence, being a place where questions are ansthe mobile storered, educated & creates awareness, gives information, solves difficult problems, a helpful friend.

PEOPLE

At The MobileStore, understand that excellent people deserve excellent people practices. That's why the mobile store designs its human resource initiatives such that they unlock the full potential of every employee. Focus On Building Careers The MobileStore has a high emphasis on performance, and it link both career growth and rewards directly to merit and achievement. It customise career paths and retention plans according to the unique needs of an individual. Right from the entry level, the mobile store draw career maps for each employee, outlining possible alternate career paths, which could include planned job rotations betthe mobile storeen functions or even group companies.

'The Mobile Store' has over 4000 employees and has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

Key Achievements:i. Over 600 stores within a year ii. iii. iv. More than a million loyal customers Presence in over 76 cities 6 Awards within a short span of few months

CONTACT

Corporate Office

The Mobile Store Limited Essar Techno Park, Building 'B', 1st Floor, Pyramid InfoTech Park, Swan Mill Compound, LBS Marge, Karla (W), Mumbai - 400 070. India. Contact center - 60006363 Toll-free -1800-425-6363 Email ID : mobicares@themobilestore.in

Retail offices-North 304, Tothe mobile storer A, Signature Tothe mobile storers, South City, Gurgaon, Haryana - 122002 Retail offices-East Kolkata Ideal Plaza Building 4th Floor, South Block, 11/1, Sarat Bose Road, Minto Park, Kolkata - 700017 Retail offices-The mobile storest Mumbai Essar House, 11, K. K. Marge, Mahalaxmi, Mumbai - 400034 Retail offices-South Chennai Chennai house, 5th Floor, 6, Esplanade, Chennai - 6000 018

Hyderabad 5th Floor, Varun Tothe mobile storers II, Beam Path, Hyderabad - 14 Bangalore 471,6th Block, 2nd Floor, Quantum International Building, 80 Feet Peripheral Road, Koramangala, Bangalore - 560095 Cochin 41/256, C -19, 2nd Floor,Mather Square, Opp. North Railway Station, Cochin - 682018

COPYRIGHT TERMS OF USE

The mobile store in and its subsidiaries and affiliates ("the mobile store, us, our") want each visitor to the Site ("you") to have a safe, pleasurable visit, so the mobile store have established the following terms and conditions so that the mobile store (the mobile store and you) know what to expect from each other. By using the Site you agree to be bound by the terms set forth herein. The mobile store may make changes to the Site, these Terms of Use, or the policies and conditions that govern the use of the Site at any time. The mobile store encourage you to review the Site and these terms periodically for any updates or changes. Your continued access or use of the Site shall be deemed your acceptance of these changes and the reasonableness of these standards for notice of changes.

ELECTRONIC COMMUNICATIONS
When you visit the Site or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. The mobile store will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications the mobile store provide to you electronically satisfy any legal requirement that such

communications be in writing has been charged.

PRICING INFORMATION
While The mobile store in strives to provide accurate product and pricing information, pricing or typographical errors may occur. In the event that a product is listed at an incorrect price or with incorrect information due to an error in pricing or product information, themobilestore.in shall have the right, at our sole discretion, to refuse or cancel any orders placed for that product, unless the product has already been dispatched. In the event that an item is mis-priced, themobilestore.in may, at its discretion, either contact you for instructions or cancel your order and notify you of such cancellation. Unless the product ordered by you has been dispatched, your offer will not be deemed accepted and the mobile store in will have the right to modify the price of the product and contact you for further instructions using the e-mail address provided by you during the time of submission of your shipping details, or cancel the order and notify you of such cancellation. In the event that the mobile store in accepts your order the same shall be debited to your credit card account and duly notify to you that the payment has been processed. The payment may be processed prior to the mobile store in dispatch of the product that you have ordered. If the mobile store have to cancel the order after the mobile store have processed the payment, the said amount will be reversed back to your credit card account.

ORDER CANCELLATION BY THEMOBILESTORE

there may be certain orders that the mobile store are unable to accept and must cancel. The mobile store reserve the right, at our sole discretion, to refuse or cancel any order for any reason. Some situations that may result in your order being cancelled include limitations on quantities available for

purchase, inaccuracies or

errors in product or

pricing

information, or problems identified by our credit and fraud avoidance department. The mobile store will contact you if all or any portion of your order is cancelled or if additional information is required to accept your order. If your order is cancelled after your credit card, the said amount will be reversed back in your Card Account.

CREDIT CARD
You agree, understand and confirm that the credit card details provided by you for availing of services on

themobilestore.in will be correct and accurate and you shall not use the credit card which does not lawfully belong to you i.e. in a credit card transaction, you must use your own credit card. You further agree and undertake to provide the correct and valid credit card details to themobilestore.in. Further the said information will not be utilized and shared by themobilestore.in with any third parties unless required by law, regulation or court order. Themobilestore.in will not be liable for any credit card fraud. The liability for use of credit card fraudulently will solely be incurred by you and the onus to 'prove otherwise' shall exclusively rest upon you.

PRAUDULENT / DECLINED TRANSACTIONS:themobilestore.in reserves the right to recover the cost of goods, collection charges and lawyers fees from persons using the Site fraudulently. themobilestore.in reserves the right to initiate legal proceedings against such persons for fraudulent use of the Site and any other unlawful acts or omissions in breach of these terms and conditions.

PROOF OF IDENTIFICATION:themobilestore.in reserves the right to ask for defined proof of identification at the time of delivery. Failure to provide the same to either The Mobile Store or any of its associates, can lead to cancellation of the order.

SHIPPING CHARGES:All orders below Rs.1000/- will be charged a shipping fee of Rs.50/- and will be debited along with the total cost of your Purchase.

DELIVERY TIME:Orders will be delivered within 3 working days.

REPAIRS & SERVICES

The MobileStore is a One Stop Shopconcept where all your mobile phone needs will be taken care of. Right from selecting the perfect handset to jazzing it up with funky accessories, from new connections to the latest ringtones - all under one roof! Keeping customers? convenience as our primary concern, the mobile store provide complete repair services for all major mobile phones. The mobile store in touch with all the important Original Equipment Manufacturers (OEMs) and ensure end-to-end service management systems for our customers. So, sit back and relax as your handset will be in safe hands. The MobileStore has 77 walk-in Repair Centres across India, where our engineers repair mobile phones onsite. If the fault is complex, the phone may need to be sent to the manufacturer or to our central workshop. Alternatively, you can book your phone for repair at any of our collection centres and it will be sent to our central repair workshop.

Accidental Damage and 'Out-of-Warranty' Repairs

If you have accidentally damaged your phone or it is more than a year old, please check with one of our Sales Consultants whether you are eligible for an upgrade. You can also avail of our 'Fixed Price' Repair. The repair charges, in this case, would depend on the handset model and the type of fault. You can take your phone to any of our Collection Centres or Repair Centres where our consultant will assess the fault and tell you the cost of repair. All 'Fixed Price' Repairs come with a 30-day warranty. If our

engineer detects that your phone is beyond repair, the mobile store will return it immediately, and will not charge for it.

Moisture Damage
Over 10% of phone damages happen due to moisture and they are not covered by the manufacturer warranty. Please avoid using your phone in the rain or keeping it in moist conditions like in bathroom, kitchen, dining table etc. You may also consider purchasing a protective case or hands free unit that offer limited protection. To protect your phone from moisture damage, you should use leather cases and hands-free units. You can choose from the wide variety available at The MobileStore.

Uncollected Repairs
If you do not collect your repaired handset within 60 days, The MobileStore reserves the right to dispose it off to recover the repair charges.

Buy Back
At The MobileStore, you can exchange your old handset for a new one of your choice. Our technical expert will assist you.

Customer Service
Walk-in to any of our stores for: Queries related to handsets and service operators

Requests related to subscription and VAS of operators Complaints related to services sold at The MobileStore Basic troubleshooting

IN AGREEMENT
1. themobilestore.in will be shipping the products to you at the address registered in your order. 2. themobilestore.in will not be held liable for any delay or loss of ordered shipment. 3. You also hereby agree to state that you will not instruct the Credit Card Companies or any other Monetary Transaction authorities advising them to obtain any refund from themobilestore.in due to delay or loss which is beyond their control. 4. In the event that a non-delivery occurs on account of a mistake by you (i.e. wrong name or address or any other wrong information) any extra cost incurred by

themobilestore.in for re-delivery shall be recovered from you.

MOBILE PHONE TIPS

1. Mobile phones are susceptible to liquid logging and there are chances that water / oil / milk / tea / cold drink / curry / shaving foam may get in and damage it. Please ensure you keep your phone away from all such things. The phone can not be repaired if it's undergone moisture damage. The manufacturer does not give any warranty for such cases. 2. The Liquid Crystal Display (LCD) may get damaged in case pressure is applied on the surface. While keeping the phone in the pocket or while seated, always check that it is not in contact with any sharp/hard object. It's advisable to use pouches or mobile phone covers to avoid LCD damage. 3. Modern mobile phones are designed to squeeze in loads of features in a compact size. The Printed Circuit Boards (PCBs) are multi-layered and are mounted with surface-mounted devices. The contact of such Integrated Circuits and

components on PCB are in microns (m) (10^ - 6 meters) and a small impact / shock / jerk may displace the components or break the tracks. The manufacturer does not give any warranty for such cases. Mobile phone pouches or covers are of great help in avoiding such damages. 4. The plastic cosmetic parts lose their glare/color due to heavy exposure to sun light. To avoid direct sun exposure, one must use mobile pouches or covers. 5. Every mobile handset has an IMEI number (International Mobile Equipment Identity), which is a unique number and one can

access this number by pressing *#06#. The mobile warranty is attached to the IMEI number, and it's also useful in the event of theft. 6. The Emergency Number worldwide for Mobile is 112. If you are out of coverage area, dial 112 and the mobile will search any existing network. This number 112 can be dialed even while the keypad is locked. 7. If you lock your keys in the car and the spare keys are at home, call someone on your cell phone. Hold your cell phone about a foot from your car door and have the other person at your home press the unlock button, holding it near the phone on their end. Your car will unlock. 8. Mobile phones should not be frequently charged, it may reduce the battery life. Always track the battery charge indicator, and carry mobile charger in purse/bag/car to avoid the contingency of battery discharge. 9. Electronic items have deteriorative effect if contaminated with dust. The use of the pouches or mobile phone covers shall be useful to keep your mobile phone free from dust. 10. Nokia handset comes with a reserve battery. To activate, press the keys *3370#. The cell will restart with this reserve and will show a 50% increase in battery. This reserve will get charged when you charge the cell next time. 11. There are many authorized sources that provide entertainment software etc.

12.

It's always advisable to install antivirus software on your mobile phone.

13. 14.

Make the best use of the user manual. When your phone is out of network coverage, switch off the handset or else the battery may get drained.

15.

Finger nails or sharp objects may damage the keypad. Use fingers while pressing the keys.

16.

Bluetooth should be turned on only when it is required. Keeping Bluetooth on unnecessarily makes your phone open to malicious viruses.

17.

To enhance the life of your charger, it should be unwound and disentangled.

18.

While removing the battery, it's advisable to first switch the handset off.

19.

When your mobile phone is not used for a long duration, remove the battery and keep it separately.

20.

Always use accessories recommended by the manufacturer.

TRADEMARKS
The mobilestore.in, is trademarks and service mark. All other trademarks, product names, and company names and logos appearing on the Site are the property of their respective owners.

YOUR CONDUCT
Any conduct by you that in our sole discretion restricts or inhibits any other user from using or enjoying the Site will not be permitted. You agree to use the Site only for lawful purposes. You are prohibited from posting on or transmitting through the Site any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, sexually explicit, profane, hateful, fraudulent, racially, ethnically, or otherwise objectionable material of any kind, including but not limited to any material that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, state, national, or international law. You agree not to reproduce, duplicate, copy, sell, resell or exploit for any commercial purposes, any portion of the Site, use of the Site, or access to the Site. You agree not to access the Site by any means other than through the interface that is provided by us for use in accessing the Site.

SITE CONTENT
You acknowledge that the Site contains information, data, software, photographs, graphics, videos, text, images,

typefaces, sounds, and other material (collectively "Content") that are protected by copyrights, trademarks, or other proprietary rights, and that these rights are valid and protected in all forms, media and technologies existing now or hereinafter developed. All Content is copyrighted as a collective work under the Indian. Copyright laws and the mobile store own a copyright in the selection, coordination, arrangement, and enhancement of such Content. You may not modify, remove, delete, augment, add to, publish, transmit, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Content, in whole or in part. If no specific restrictions are displayed, you may make copies of select portions of the Content, provided that the copies are made only for your personal, information and non-commercial use and that you do not alter or modify the Content in any way, and maintain any notices contained in the Content, such as all copyright notices, trademark legends, or other proprietary rights notices. In addition to the foregoing, use of any software Content shall be governed by the software license agreement accompanying such software, if any.

COLOR/PRODUCT DESCRIPTION
The mobile store have made every effort to display as accurately as possible the colors of products that appear at the Site. Hothe mobile storever, as the actual colors you see will depend on your monitor, the mobile store cannot guarantee that your monitor's display of any color will be accurate. The mobile store have attempted to be as accurate as possible. Hothe mobile storever, the mobile store do not warrant that the product descriptions are accurate, complete, reliable, current, or error-free. If a product offered by the Site is not as described, your sole remedy is to return it in unused condition.

LIMITATION OF LIABILITY

Under no circumstances shall the mobile store or any other party involved in creating, producing, or distributing the site be liable for any direct, indirect, incidental, special, or consequential damages for loss of profits, good will, use, data or other intangible losses (even if the mobile store have been advised of the possibility of such damages) that result from (i) the use of or inability to use the site, (ii) the cost of procurement of substitute goods and services resulting from

Mobile Connections

The Mobile Store offers the best of connections with the option of either choosing for a prepaid plan or for a postpaid plan. The mobile store have all the major operators on offer at our store.

Postpaid

The customer first uses the service At the end of the billing period the subscriber pays for the service E.g. Credit cards, Electricity bill

Benefits of Postpaid :

Use first pay later concept, this gives you a duration of approximately 45 to 60 days to pay your bills (depending on operator) Rate per minute is less as compared to prepaid Use of a wide spectrum of Call management services as compared to prepaid (Call conference, Voice mail etc)

Roaming rates are considerably cheaper as compared to prepaid Documents required for Postpaid connection

The customer needs to fill the following documents when subscribing to a Postpaid connection?

1. Customer fills in the Application or Enrollment form 2. Submits the POI & POA documents 3. Submits a latest photograph 4. Copy of Pan Card or Form 60 5. Tariff enrollment form 6. Deposits if any (dependant on the operator)

Prepaid

The customer first pays for the service After the payment is received the subscriber can use the services of the operator E.g. Coin box MTNL phones or PCO

Benefits of Prepaid :

Use according to convenience , you can extend validity or the top up based on your specific requirement STD and ISD services are available by default on a prepaid connection Cheaper cost of ownership, no need to pay a fixed rental per month.

Documents required for Prepaid connection:-

The customer needs to fill the following documents when subscribing to a Postpaid connection? 1. Customer fills in the Application or Enrollment form 2. Submits the POI & POA documents 3. Submits a latest photograph Copy of Pan Card or Form 60

Recharge
The MobileStore offers you options to recharge a variety of services at all the stores ; Prepaid Recharge / Top Up for all operators across various circles Recharge of your DTH monthly subscription Purchase of calling card options National Calling Cards International Calling Cards SMS Pack Tariff Voucher

ONLINE SHOPPING
Select a hip handset and jazz it up with the coolest accessories. Add some spice with funky ringtones. Taste thrill on game gadgets. Stay connected with talktime deals. Do all at the speed of thought! BUY ONLINE, right here, RIGHT NOW, at The MobileStore. Before you dash to stuff your shopping bag, take the quick Shopping Tour.

Step 1: Search
There are 2 ways by which you can locate products on the mobile store site. 1. Keyword Search There is a Search Box in the header * Enter the product/item that you want to locate for in the Search Box (Eg: If you want to buy Nokia N72, you can type Nokia N72 in the Search Box). You can also search for products within a category. * Then Click on the Go Button. The next page will display the Search Results with suitable Products for you to choose from.

2. Category/Sub-Category Search Products at www.themobilestore.in are divided in Categories and Sub-Categories with further sub-division, displayed in the category list at left and the top navigation bar. You can browse through each of these Category until you find your desired product type.

Step 2: Register
Registering on themobilestore.in You must be a registered user of themobilestore.in to be able to BUY online. The Registration process is fast, easy and totally FREE!. Click on the Sign in link on the top right corner in the header part of every Page. Please follow the steps to Register with themobilestore.in

Step 3: Buy
Buying on themobilestore.in Once you Click on the proceed to the Checkout Button on the Shopping Cart page, you will be taken to the Shipment Details page where your Shipping Address will be Pre-populated from your Registration Address, which can be edited, if necessary. Once you have entered the appropriate Shipping Address you can choose to pay for the product using your credit card.

VERITY OF MOBILES

Nokia E71 (Black) 2294 MRP: Rs. 9 1555 Price Now:Rs. 9

Sony Ericsson S312 690 MRP: Rs. 0 481 Price Now:Rs. 9

Nokia 6303 783 MRP: Rs. 9 681 Price Now:Rs. 9

Nokia 6700 1546 MRP: Rs. 9 1262 Price Now:Rs. 9

Nokia E63 MRP: Rs.16549 Price Now:Rs.10959 You Save: Rs.5590

Nokia E63 MRP: Rs. 4500 Price Now: Rs. 3699 You Save: Rs. 801

Sony Ericsson G700 MRP Rs. 16995 Our Price Rs:15839

Cookie MRP: Rs. 1399 0 Price Rs.8319 Now: You Save: Rs.5671

Samsung Star 5233 1110 MRP: Rs. 0 Price Rs.8589 Now: You Save: Rs.2511

Samsung Corby S3653 MRP: Rs. 9600 Price Now: Rs. 7799 You Save: Rs. 1801

Ray T65 MRP: Rs. 8999 Price Now: Rs. 4399 You Save: Rs. 4600

MOBILE ACCESSERIES

aqua BHS 333 Bluetooth MRP Rs. 2500 Our Price Rs:1390

Sandisk Micro SD Card 1GB MRP Rs. 2365 Our Price Rs:390

Gift Voucher 2500 MRP Rs. 2500 Our Price Rs:2500

Gift Voucher 500 MRP Rs. 500 Our Price Rs:500

Gift Voucher 250 MRP Rs. 250 Our Price Rs:250

Jabra Bluetooth BT125 MRP Rs. 1700 Our Price Rs:1590

Spectrum Handsfree Dual (Nokia 6610 Series) MRP Rs. 199 Our Price Rs:149

Spectrum Handsfree Dual (Nokia 3310-6600 Series) MRP Rs. 199 Our Price Rs:149

Jabra Bluetooth BT135 MRP Rs. 1800 Our Price Rs:1690

3. USEFULNESS AND IMPORTANCE OF STUDY

(A) THE IMPORTANCE OF TRAINING ARE Training enables the management to face the pressure of changing environments. Training results in the increase of quantity and quality of output. Training leads to job satisfaction and higher morale of employee. Trained workers need lesser supervision. Trained workers enable the enterprise to face competition from rival organization. Training enables employees to develop and rise within the organization and increase their learning capacity. Training moulds the employees attitudes and helps them to achieve better co-operation with the organization. Trained employees make better economic use of materials and equipment resulting in the reduction of wastage and spoilage.

(B) SCOPE OF THE STUDY Scope of the study means the area of the study to which this project is limited. In other words, Scope means the length and breadth of the study. According to the study the business sector is emerging sector in Indian industry. An efficient and rapid of the information is the catalyst for economic and social development. Vision 2020 conceives of India as evolving into an information society knowledge economy. Information Technology sector will be the springboard of growth. Already IT sector improving opportunities for the people across different social strata. A whole range of information based industries and application has come up. Creating new sources of employment and earning. Social attention must be focused on strengthening the regulatory framework and improving IT business, with the right environment for infrastructure development

(C) OBJECTIVES OF THE STUDY The objectives of this project are as under: The summer training is an opportunity to all of the students to get the feel of the corporate world and to know the practical approaches of the organization in solving the business problems. The main objective of the project is The Mobile Store and customer satisfaction. To get the technical and practical knowledge to know about the procedures, processes and systems of the

organization. Marketing in business area is a subject, which is largely discussed. With some exceptions. The marketing of services in corporate area is a matter of interest for the researcher. In the present study, an attempt will be made to study the ground for marketing the service in the block. As the marketing depends upon the factors like: (1) Economic development/ financial position of the people in the target area. (2) Price of the articles, rates and charges levied by the producers/ manufacturers.

(3) Simplicity of the process of getting and using. This can be contributed as micro level study. In order to study it more systematically, the present study depends upon the following objectives. To know the customers awareness about The Mobile Store

To know the satisfaction of customer about the mobile store

RESEARCH METHODOLOGY
Marketing Research It is faction to which links to consumers and public to the marketer through information. Marketing research starfish the informant required to identify and define marketing opportunities and problem generated. Refine and evaluate marketing action monitor marketing performance of company design the method of collection information manages a implement the data collection process analyses the result the communicate the finding their implication Marketing research is the systematic gathering, recording and analysis of data about marketing problems to facilitate decision-making. Marketing research is the systematic design, collection, analysis and Reporting of data and finding relevant to a specific marketing situation facing the company. Type of Market Research Marketing research is now placed under the control of some staff Executive to provide adequate information to the line of management. In these days of specialization, various types of marketing research are adopted.

There are five major types of marketing research with several sub Types. Marketing performance research Product research Promotion research Distribution research Pricing research Need for ResearcherThe dynamic of today research company it adopt its certain strategies which can glue con summer continuously to their product. The strategies adopted can be relation to Product , Price, Promotion or Place science every other business organization that they constancy monitor their product

performance at marketing product against certain present norms. Hence main two resign for research are as under. The suppliers of produced and service need to have information about the final costumer in order to market their product and services more effectively. A. As company grow and starts distributed its product in a number of different markets the management of the company find themselves become more separate from the final costumer of the product.

Research Process To understand the research & to make it effective, it is necessary to have an over view of the research process followed: Define the Problem and Research Objective

Develop the Research Plan

Collect the Information

Analyses the Problem

Present the Finding

Report writing

METHODS OF DATA COLLECTION The key for useful systems is the selection of the method for collecting data and linking it to analysis and decision issue of the action to be taken. The accuracy of the collected data is of great importance for drawing correct and valid conclusions from the detailed investigations. There are two types of data primary and secondary Primary data The primary data are those, which are, collected a fresh and for the first time and thus happen to be original in character. There are several methods of collecting primary data, particularly in survey and descriptive researches. Some important methods of collecting primary data are: Observation Method Interview Method Questionnaire Schedules Secondary data Secondary data are used means that are already available i.e. they refer to the data which have already been collected and analyzed by someone else and which have already been passed through the statistical process. Secondary data may be either published data or unpublished data.

COLLECTION OF DATA THROUGH QUESTIONNAIRES This method of data collection is quite popular, particularly in case of big enquires. It is being adopt by private individual research workers, private and public organization, and even by government. In this method, Questionnaires are sent to the person concerned with the request to ansthe mobile storer the question and return the questionnaires. A questionnaire consist of a number of questions printed, typed in a definite order on a form or set of forms. The respondents have to answer the Question on their own. COLLECTION OF DATA THROUGH OBSERVATION I also use this method for the purpose of data collection. In this method I have taken the sample of 100 Respondents. Through our personal observation the mobile store have observed the respondents.

RESEARCH METHODOLOGY APPLIED IN THE PRESENT STUDY

Sample Size 100

Sampling Technique Convenience Convenience sampling is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand. That is, a sample population selected because it is readily available and convenient. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. To whom I filled my questionnaire are respondents who were coming for visiting the mobile store to purchase the mobile and accessories

Research Design
The preparation of design for the research project is properly known as the research design. Decisions regarding what, where, when, how much, by what means concerning and inquiry or a research study constitutes the research design.

A research design is the arrangements of conditions for selection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in problems. For the purpose of collecting telecom information, I conduct an interview method. For this method I make a list of mix questionnaire (having open & close ended question) which is designed by me on the basis of guidelines provided by the faculty. PROJECT RESEARCH DESIGN I have followed Descriptive Research Design. Descriptive research, also known as statistical

research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to

writing

descriptive

research,

is

to

conduct

survey

investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. DATA & DATA COLLECTION: 1. Secondary Data Collected through- Internet, AGM Report, Magazine etc. 2. Primary Data Collected through questionnaire, existing working people Experience of

DATA ANALYSIS & INTERPRETATION

Question No. 1-: Do you aware about the mobile store?

Yes No

15 85

Interpretation: mobile store

Out of 100 respondents 85 are aware about

the mobile store and 15 respondents are not aware about the

Question No. 2-: Did you earlier visited to any mobile store?

Yes No

76 24

Interpretation: Out of 85 respondents who are aware about the mobile store 76% respondents are earlier visited to the mobile store and 24 % of respondents are not earlier visited to any mobile store.

Question No. 3-: Do you think that the mobile store is the good option to purchase the mobile and accessories?

Yes No

71 29

Interpretation: Out of 85 respondents who are aware about the mobile store 71% respondents think that mobile store is the good option to purchase mobiles and accessories and 29 % of respondents are not think like that.

Question No. 4-: What features do you like most in the mobile store?

Availability of all brands mobile Fixed Price Service given by the mobile store

70 % 20 % 10 %

Interpretation: 70% respondents like the feature of availability of all brands mobile in the mobile store, 20% respondents are like the fixed price and 10 % of respondents like the services given by the mobile store.

Question No. 5-: Are you satisfied with the services given by the mobile store?

Satisfied Not satisfied

67 % 33 %

Interpretation: 67% respondents are satisfied with the services given by the mobile store and 33 % respondents are not satisfied with the services provide by the mobile store.

Question No. 6-: Are you satisfied with the prices charged by the mobile store?

Satisfied Not satisfied

65 % 35 %

Interpretation: 65% respondents are satisfied with the prices charged by the mobile store and 35 % respondents are not satisfied with the prices charged by the mobile store.

Question No. 7-: What is the main problem you faced in the mobile store? Query not satisfied No bargaining Behavior of the employee Others 52 % 22 % 18 % 8%

Interpretation: 52% respondents faced the problem of query not satisfied, 22% respondents are think that no bargaining is the main problem, 18% respondents think that behavior of the employees is the main problem and 8% think other problem.

COCLUSION
After analyzing & interpreting the data received from the respondents, following conclusion have been drawn:

1. Mobile Store play very important role in the Mobile market. 2. Mobile Store available different branded verities to the customer under a roof at a reasonable price. 3. Provide better quality to the customer. 4. Provide attracting offer to the customer.

FINDINGS
After analyzing & interpreting the data received from the respondents, following findings have been drawn: Majority of respondents aware about the mobile store. 71% Respondent think that mobile store is the good option to purchase mobile & accessories

Satisfaction level of respondents as to Mobile Store is high.

RECOMMENDATIONS & SUGGESTIONS

1. Selecting a new area and open new Mobile Store. 2. Survey need of person and purchasing pothe mobile storer of customer. 3. Company should do more promotional activity for awareness about the mobile store 4. Price of mobile should be reasonable. 5. Making a new attracting offer to the customer. 6. There should be proper training program of employee to handle the query of customer 7. The behavior of the employee & the quality of service should be good 8. High Overhead Cost. 9. Delay in Purchase and Delivery Time. 10. Creating highly aggressive marketing cell which is keen for acquiring orders for the organization. 11. Creating anticipatory design cell. 12. Active product diversification which reverses losses.

13. Managerial authority should formulate the marketing strategy, which curtail the competitor strategy. 14. Financial help for technological up gradation from govt. banks. 15. Seminars and conferences should be done from time to time

LIMITATION OF THE STUDY

Limitation of the study means those problems and those barriers which precise my field work and stopped me to know more.

As the questionnaire was distributed amongest various respondents, few of them hasitant in answering the questionnair. Study is only limited to the ATLANTIS MALL of Allahabad. Some of the respondent were given enough time to answer to questionnaire but still they were not able to do the required. Some respondents did not respond few questions because they were not sure about the answer as the questionair was in the objective form.

REFERENCE

Marketing Management Kotler Philip Research Methodology Kothari C.R.

www.themobilestore.in

Some materials are also obtained from The Mobile Store of Atlantis moll. Some personal experience obtained during course of this summer training.

APPENDIX
QUESTIONNAIRE
Namecontact no Address.. Q-1. Do you aware about the mobile store? Ans- yes [ ] no [ ]

Q-2. Did you visited earlier any mobile store? Ans - yes [ ] no [ ]

Q-3. Do you think that the mobile store is the good option to purchase the mobile phone and accessories ? Ans - yes [ ] no [ ]

Q-4. What feature you like most in the mobile store? Ans- 1. Availability of all brands mobile in one roof 2. Fixed Price 3. Services given by the mobile store Q-5. are you satisfied with the services given by the mobile store? Ans- yes [ ] no [ ]

Q-6 are you satisfied with the prices charged by the mobile store? A- yes[ ] no[ ]

Q-7 what is the main problem you faced in the mobile store? Ans- 1- No bargaining 2- query did not satisfied 3- behavior of the employee 4- other Q-8 what are your suggestions to improve the sale of mobile in the mobile store? Ans-