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Retail Banking
Commercial BankingPGP I : Term III (Fin-B)March 18, 2009
Commercial BankingRetail Banking : 2
Market Segmentation by SBI
Customer Orientation : 1972 onwardsCustomer Orientation : 1972 onwards
1.1.Agricultural Banking Segment Agricultural Banking Segment
2.2.Personal Banking SegmentPersonal Banking Segment
(Personal Banking Boutiques)(Personal Banking Boutiques)3.3.Commercial & Institutional SegmentCommercial & Institutional Segment4.4.Small Scale and Small Business SegmentSmall Scale and Small Business Segment5.5.International Banking SegmentInternational Banking Segment6.6.Government Accounts DepartmentGovernment Accounts Department7.7.Accounts and Cash Department Accounts and Cash Department
Commercial BankingRetail Banking : 3
RBI Data as on March 13, 2009
A
ggr. Deposits
±Rs. 37,35,864 Crores
±
Demand Deposits : Rs. 4,74,690 crores
±
Time Deposits : Rs. 32,61,173 crores
Bank Credit
±Rs. 26,68,090 Crores
±
Food Credit ±Rs. 48,430 crores
±
Non-Food Credit ±Rs. 26,19,660 croresCredit Deposit Ratio ±71.42
(Source : Weekly Statistical Supplement :www.rbi.org.in)
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