BITS & BYTES
How to become a zero TV home or office.
Lessons from a Girl Scout.
Can’t stand the heat; get in the office.
STEVE WHITE/Business Trends
The Home Improvement Contractors of Staten Island hosted their second annual Home Show in Center Courtat the Staten Island Mall. Pictured during a ceremonial ribbon-cutting to open the show are, from left, CliffSiegel, Nina Shea, Congressman Michael Grimm, Lana Ruggiero-Seidman, Dave Mangan and Peter Monzi.
HIC’s annual Home Show
Around the Island
Check out photos from recent eventsaround Staten Island.
By TIM RONALDSON
Trees are becoming a pain in the bark forStaten Island builders.Onerous regulations and pricey fees for re-moving city-owned trees have made abuilder’s job difficult, at best, and impossible,at worst, according to Michael Schaeffer, aprincipal of Island Engineering Associatesand a board member for the Building Indus-try Association of New York.But perhaps the biggest challenge buildersare facing is the fact that they often have no
TREES, page 20
Builders have an arboreal problem
By HENRYK J. BEHNKE
The Staten Island Museum
Having recently attended aBloomberg Philanthropies-hostedtwo-day social media workshopby Vayner Media for small- tomedium-sized not-for-profit or-ganizations, I had time to reflecton the topic that is on every mar-keting professional’s mind thesedays: What is the return of ourinvestment in social media - inmy case for a general interest mu-seum?To answer this question, weneed to think of the goals of oursocial media strategy, which formany organizations is to increaseattendance, participation and fi-nancial support. These goals de-termine how we use social media.All too often, we broadcast ourprograms and fundraising ap-peals in the traditional “push” ap-proach, perhaps even using thesame text as in our print materi-als. The result is that the recipi-ents will not “like” us and will not“follow” us.At the Staten Island Museum,the primary goal in social mediais to raise awareness and engagenew audiences. This is in linewith what the team of VaynerMedia pointed out: To succeed insocial media, you want to engagewith your Facebook friends andTwitter community, share inter-
SOCIAL, page 17