Business Communication Unit IV BBA N202
By:-Amit Kumar (Assist. Professor) Page 2FIT Group of Institutionsamit040985@gmail.com
reveal that 50% of this first impression comes from non-verbalcommunication which includes oculesics. Only 7% of comesfrom words - that we actually say.
It is the study of touching. Did you know thatacceptable level of touching vary from one culture to another?In Thailand, touching someone's head may be considered asrude.
: It is the study of measurable distance betweenpeople as they interact. Did you know that the amount of personal space when having an informal conversation shouldvary between 18 inches - 4 feet while, the personal distanceneeded when speaking to a crowd of people should be around10-12 feet?
It is the study of use of time in non verbalcommunication. Have you ever observed that while ANemployee will not worry about running a few minutes late tomeet a colleague, a manager who has a meeting with the CEO, alate arrival will be considered as a nonverbal cue that he / shedoes not give adequate respect to his superior?
: It is the study of variations in pitch, speed,volume, and pauses to convey meaning. Interestingly, when thespeaker is making a presentation and is looking for a response,he will pause. However, when no response is desired, he willtalk faster with minimal pause.
: Your physical appearance alwayscontributes towards how people perceive you. Neatly combedhair, ironed clothes and a lively smile will always carry moreweight than words.
Basic Principles of Oral Presentation
KNOW YOUR LISTENERS AND ADAPT YOUR MESSAGE TO THEM
Think about your audience's demographics—age, gender,occupation, race or ethnicity, religion, cultural heritage, etc.
Consider what your audience already knows about your topic,how familiar they are with the terminology, how closely theirviews match yours, and how committed they are to existingattitudes and beliefs.
The best communicators are those who understand theirlisteners and adjust their message in order to "reach them wherethey are."
SPEAKING IS FUNDAMENTALLY DIFFERENT FROMWRITING BECAUSELISTENING IS FUNDAMENTALLY DIFFERENT FROMREADING.
A reader chooses when and where to focus attention; a speakermust focus a listener's attention on what he or she is saying atthis moment.
A reader controls how fast he or she will move through a text; aspeaker controls how fast listeners will move through an oralpresentation.
Readers have the option of going back and re-reading; listenersmust grasp material as the speaker presents it.
Readers have lots of graphic cues about order and importance of points and about the relationship among ideas; listeners rely onthe speaker to be their guide and interpreter.
UNDERSTAND YOUR NERVOUSNESS
It's normal: 3 out of 4 people say they feel nervous aboutspeaking in public. It's like getting up for an athletic contest:you want to do well, you've prepared, and you're ready to go!
Your performance is important, but
it's not the main thing
. Themain thing is
sharing your message
—the ideas, feelings,information. It's about learning together.
Nobody expects perfection. If you mess up something, just fix itand go on. Your audience is your partner: they want to learnfrom you; they want you to succeed.
Some nervousness is a good thing. Heightened activation canenergize your presentation, enhance your alertness andanimation, and boost audience engagement.
Use relaxation techniques if you think you're too wound up.Before your presentation, sit quietly, focus on letting the tensiongo out of your body, breathe deeply from your abdomen (in fora 4 count, hold for 4, out for a 4 count). Do this for severalcycles with normal breaths between so you don't hyperventilate.
Smile. It's a mood elevator.
If you think you are unusually nervous about speaking in frontof people, contact the Oral Communication Center. We havemethods for helping you understand and manage your anxiety.
Effective Presentation Skills
Presentation can be defined as a formal event characterized byteamwork and use of audio-visual aids. The main purpose of presentation is to give information, to persuade the audienceto act and to create goodwill. A good presentation should havea good subject matter, should match with the objective, shouldbest fit the audience, and should be well organized.
Characteristics of a Good/Effective Presentation
The presentation ideas should be well adapted to youraudience. Relate your presentation message/idea to theinterests of the audience. A detailed audience analysismust be made before the presentation, i.e., an analysisof the needs, age, educational background, language,and culture of the target audience. Their body languageinstantly gives the speaker the required feedback.A good presentation should be concise and should befocused on the topic. It should not move off-track.A good presentation should have the potentialto convey the required information.4.
The fear should be transformed into positive energy during thepresentation. Be calm and relaxed while giving a presentation.Before beginning, wait and develop an eye contact with theaudience. Focus on conveying your message well and use apositive body language.5.
To communicate the desired information, the speaker should usemore of visual aids such as transparencies, diagrams, pictures,charts, etc. Each transparency/slide should contain limited andessential information only. No slide should be kept on for alonger time. Try facing the audience, rather than the screen. Thespeaker should not block the view. Turn on the room lights elsethe audience might fall asleep and loose interest. Organize allthe visuals for making a logical and sound presentation.