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Decision Intelligence

Decision Intelligence



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Published by Michael Ross
The Amazon Way
The Amazon Way

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Published by: Michael Ross on Apr 26, 2013
Copyright:Attribution Non-commercial


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eCommera is thepioneer of Decision-Intelligent Commerce,enabling retailerseverywhere to realisetheir growth potential.
To find out how we can helpgrow your eCommerce businesscontact us at info@ecommera.comor call us on +44 (0)203 530 5800www.ecommera.com
The Trading Intelligence Quarterlyis now called Decision Intelligence.To subscribe, visit www.ecommera.com
Welcome to the 8
editionof Decision Intelligence
We have been publishing theTrading Intelligence Quarterly,now
 Decision Intelligence
, forseveral years as a forum fordiscussing the complexities of newretail. The rules for this new worldare still being written, but evenwhile the game is still changing, webelieve that the winners will bethose who adapt their playbookto be built around data.
At eCommera we have coined the term ‘DecisionIntelligence’ as being the new imperative for retail.It enables organisations to continually identify andaction the most effective decisions, based on alltheir operational data. So we have re-christened ourpublication Decision Intelligence. While the namehas changed our aim remains the same: to stimulatethe understanding and debate about how best tomaster the new methods and equations of retail. In this first issue of Decision Intelligence we exploremanagement philosophy in today’s retail landscape.We first explain the need for change in ‘ Part I:The challenge of managing online retail’, wherewe outline why multi-channel retail is sufficientlydistinct from its traditional counterpart that itdemands a new management approach. It may be no surprise that Amazon inspired thisissue – all online retailers need to learn how tomanage like Amazon, or ideally better than them.We examine Amazon’s Kaizen-inspired approachto management in ‘ Part II: The Amazon way’. Turning philosophy into practical reality, wemap out our blueprint for retail management inthe article ‘Part III: How to manage the onlinechannel: an integrated approach’. Extrapolatingfrom Amazon’s approach, we dig deeper into whatexactly eCommerce managers need to be doing.We close this issue with an article by data pioneersAndreas Weigend, former Chief Scientist atAmazon, and Gam Dias, Principal of First Retail.They explain why and how retail organisationsshould underpin their management philosophywith a data mindset.We hope that you find this issue thought-provoking. We would be delighted to have theopportunity to discuss how we can help yougrow your business with the right products,services and insight.
Andrew McGregor
CEO and Co-founder, eCommera

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