American Apparel is a clothing brand that has originated in downtown Los Angeles.Known or its basic clothing designs that appeal to young adults as well as people o all ages,they have maintained a vertically integrated business model (an example would be a morgtagecompany that both lends money to homebuyers and collects monthly payments.) and the use o sub-contractors and oshore labor.At headquarters located in Los Angeles, knitting, dyeing, sewing, photography, market-ing, distribution, and design are just a ew operations perormed. In 2007 the company became apublicly traded company, merging with Endevaor Acquisition Corp. With over 12,000 employeesworldwide, 7,500 are accounted or the LA-are actories alone. American Apparel has becomea leader in the ashion industry, making their products available to young adults as well as any other group that may be interested in their products.
Post Hurricane Sandy on the night o October 29, 2012, American Apparel sent out emailsto all its customers that were signed up or their mailing system with a printed one page ad orthe specic states o Connecticut, Massachusetts, Delaware, North Carolina, New Jersey, New York, Pennsylvania, Maryland, and Virginia. Te ad was titled “Hurricane Sandy Sale” and theoer was 20% o to customers or the next 36 hours during the hurricane.Te backlash rom the internet especially on social media sites like witter was outra-geous. weets rom all over the area were ound with a common distaste o the ad and uttershock o the gall o American Apparel. Te ad specically read “In case you’re bored during thestorm. 20% o everything or the next 36 hours” and also included a map o the United States & the states in red or which the ad applied. At the bottom o the ad it listed the states in red andalso gave instructions: “Just enterSANDYSALE at the checkout” when you order on the website. Te ad was meant to target onlneshoppers who were staying indoors to seek reuge rom the storm.