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www.binarymantrasystems.com
Whitepaper
Future of m-Commerce
2009
www.binarymantrasystems.com
Whitepa
per
Future of m
Preface
Preface
Preface
Preface
Mobile Commerce has gaine
d increasing
acceptance amongst various se
ctions

society in last few years. The reasons for its growth can be traced back to technological and demographical

developments that
have

influenced many aspects of the socio-cultural

behavior in today\u2019s world. Mo
bile services
have registered impressive
growth in
preceding years and m-comme
rce is slowly
but surely showing signs of
a healthy
growth.
The
need for mobility seems to be the
drivin
g force behind Mobile Commerce.
M-co
mmerce = E
Mobile
\u2022 \u201cAnytimeand anywhere
business processes ma
naged
computer-mediated networ
ks
\u2022Access takes place usi
ng
communication networks,
making
availability
of
these
independent of the
location of the user.
Whitepap
er
Future of m-Commerce
Mobile Commerce has gained
increasing
acceptance amongst various sec
tions of the
Mob
ile services
have registered impressive
growth in
mmer
ce is slowly
wing signs of
a healthy
Although E- commerce has
influenced the
global environment, many f
irms are
continuously looking for ne
w technologies,
appli
cations and
infra
structures where
such
innovations can
bring
more p
and
attract more
cust
omers. One
inno
vative
envir
onment,
invol
ving mobile
com
puting and
wireless technology is relat
ed to Mobile
Commerce, which has beco
me a new area
of interest for today\u2019s firms
. M
a new concept and is an inn
ovation of
electronic market. It is crea
ting entirely new
opportunities for mobile de
vices and
services.
The n
eed for mobility seems to be the
drivin
g force behind Mobile Commerce.
co
mmerce = E-commerce + Wireless
Web
1. E-business & M-busin
ess offer
common services in s
ome areas
while also unique in f
ew others.
2. E-commerce & m-co
mmerce
similar and also uniq
ue
not possible by other
mode.
Electronic
\u2022 Anytime access to busin
ess
managed
by
comp
uter
networks
\u2022 Access to such networks
and
therefore,
no
t
independent of the geogr
aphic
access\u201d to
ma
naged by
networ
ks.
usin
g mobile
m
aking the
services
geographic
Commerce
2
commerce has
influenced the
global environment, many f
irms are
continuously looking for new
technologies,
appli
cations and
infras
tructures where
such
innovations can
bring
more profits
and a
ttract more
custo
mers. One
innov
ative
envir
onment,
involv
ing mobile
comp
uting and
wireless technology is relate
d to Mobile
Commerce, which has beco
me a new area
of interest for today\u2019s firms
. M-commerce is
a new concept and is an inn
ovation of the
electronic market. It is crea
ting entirely new
opportunities for mobile de
vices and
busin
ess offer
s
ome areas
while also unique in f
ew others.
com
merce offer
similar and also uniqu
e services
possible by other
mode.
busin
ess processes
comp
uter-mediated
networks
is stationary
no
t
available
geogra
phic location
Whitepaper
Future of m-Commerce
3
Features of Mobile Commerce
Features of Mobile Commerce
Features of Mobile Commerce
Features of Mobile Commerce
M-
commerce
Simple
Authentication
Devices like SIM, PIN
are effective
Ubiquity
Services available
anywhere
Immediacy
Services available
anytime
Localization
Localized Content and
Services
Instant
connectivity
Always-on feature,
hence convenient
Ubiquity - It means that the user can avail of services and carry out transactions largely
independent of his current geographic location.
Immediacy \u2013 It provides real-time availability of services.
Localization - Location based services such as GPS, allow companies to offer goods and
services to the user specific to his current location.
Instant connectivity - This feature brings convenience to the user, due to introduction
of services like GPRS which keeps users always in touch and connected.
Simple authentication - Mobile telecommunication devices function with an electronic
chip called SIM, which is easily identifiable. This in combination with an individual
Personal Identification Number (PIN) makes the authentication process simple.
of 00

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04 / 08 / 2010This doucment made it onto the Rising List!
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The International Telecommunication Union estimated that mobile cellular subscriptions worldwide would reach approximately 4.1 billion by the end of 2008.[2] Mobile phones have gained increased importance in the sector of Information and communication technologies for development in the 2000s and have effectively started to reach the bottom of the economic pyramid.{{http://farm4.static.flickr.com/3527/3...}}

reply07 / 20 / 2009
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Elpida is Japan's last hope in personal-computer memory chips in an industry dominated by South Korea's Samsung Electronics and Hynix Semiconductor. ...{{http://farm3.static.flickr.com/2458/3...}}

reply07 / 11 / 2009
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A mobile phone or mobile (also called cellphone and handphone,as well as cell phone, wireless phone, cellular phone, cell, cellular telephone, mobile telephone or cell telephone) is a long-range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites.{{http://farm3.static.flickr.com/2675/3...}}

reply07 / 09 / 2009
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