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Giordano at a Glance
•“To be the best and the biggest world brand inthe apparel retailing.”•Giordano’s mission is to provide value for money merchandise•Giordano is a retailer of casual clothes•It was founded by jimmy Lai in 1980•In 1985 it opened its first outlet in Singapore•After 1987 it repositioned itself as a retailer of unisex apparel
 
Management value & styles
•Lai’s management philosophy•Employee treated as an assets•Spent heavily on training-average 224 hourstraining for each employee•Paid high wages to employees•Flat organizational structure
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