How does the publisher make money?
SPIN is owned by
, a media publishing company exclusively for music. They are renowned and have a surplus in profits, so they canafford to make investments into their website. However, because they are popular among people in the US, they make extra revenue by usingGoogle Ad Choices on their websites to attract viewers to buy products and once clicked on they can make a small profit. They also use videostreaming to make money and social networking advertisement as well.
Who is the audience and what tells you this?
The audience includes individuals aged 20-30, who are predominantly interested with alternative rock and indie music. However, the site alsoverges on some hip-hop and pop music. The website structure is more formal and organized than that of websites such as
Top of the Pops
(for ayounger demographic), suggesting that it may be useful to people aged 20-30. The stress on new rock and indie music implies that this websitehas a purpose of informing rock/indie enthusiasts about more of that genre. However, feature
s of pop such as ‘PSY: Gentlemen’
can keepreaders up to date with mainstream music.
How are you intended to use the site?
The site features many spotlight events and stories. Inevitably, the site is a ‘reading’ site, where the viewer can learn abo
ut current musicthrough learning and reading. However, the site is ample in new music such as a live playlist. This makes the user connect with the websitethrough listening to the music it represents. However, plentiful videos and pictures make it a visual and vicarious experience which a magazinecannot offer.
How would you apply audience theories to the site?
The best theory applied here is Uses and Gratifications. The audience is an active member of the magazine and the website. They areresponsible and active in passing information from one person to the other. The website fits with the uses and needs of the consumer, so theywill take a direct approach in finding out information such as music news and events; then in turn, sharing it and connecting with other people.The website can also entertain the audience through music as well. Through this, the viewer gets a sense of personal identification andrecognizes them self as a SPIN fan or indie addict etc. Surveillance can also mean that audiences can get their hands on the daily lives of theirfavourite artists.