Local media plays two important roles in people’s lives. It is both unctional, telling themwhat is going on, where and when, and also emotional, helping them to eel like theybelong to their local community. People eel attached not just to their city, town or village,but also to their neighbourhood and street.Location-based technologies, especially mobile devices, oer a potential revolution orvery local (‘hyperlocal’) media that can deliver at this level o scale.Over the last ew years, the UK has seen many launches o online local media services thatattempt to deliver hyperlocal content. But traditional media providers have ound it hardto adjust their high-cost models to a suciently local area. Meanwhile, hyperlocal bloggersnd it dicult to develop a critical mass o audience and to dene the right businessmodels to grow their oers into more sustainable services. Little evidence is publiclyavailable on the success or ailure o these services.NESTA believes that a diverse and sustainable hyperlocal media can build both publicand economic value. Together with our partners, NESTA is seeking to help support thisnascent sector and to better understand its potential. This review is the start o meetingthis ambition. It maps the current landscape o hyperlocal activity in the UK, bringing ininternational examples where relevant.The stakes are high. Successul hyperlocal services could deliver a plurality o relevantnews, inormation, entertainment and authentic local voices. They oer the opportunityo bringing our communities together or good purpose. They might hold public authorityto account or express democracy in innovative ways. Some o these services are alreadypresent across the UK in very local areas. But the very specic and ragmented nature ohyperlocal media oten means that activity happens under the radar o traditional mediaanalysis.This review is important because it oers an insight into a diverse, creative and emergingsector. To our knowledge, this is the rst time that such a comprehensive review hasbeen undertaken. We hope that this review will encourage an appetite or a greaterunderstanding o hyperlocal media rom both industry and policymakers.I’d like to thank Damian Radclie or taking the time out to compile and write this review,and to Andy Gibson or his editorial input.
Director Creative Economy Programme