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MISSION STATEMENT
 Your mission statement is a broad statement that reflects the vision of thecompany.It answers 5 questions:
(complete the general information here – customize your answers atbottom of page)
1.
(company name which reflects your industry)
2.
(services or products you provide)
3.
(target population and geographic area)
4.
(purpose for existence)
5.
(goal of the organization -
 possibly could never bemet 
)After you answer these questions for yourself, you can ask your customers to answerthese questions for you. Or you can poll your employees. Once you review theiranswers, compare them to your vision for the company. If they mirror each other, youcan use these answers to create your mission statement. If they do not match, youshould re-visit your vision, your strategic plans and your marketing efforts. Your internaland external messages should match.(Company name) , ( // ) for, in( ) in order to () for, towards ( ).Example:
My mission statement answers:
1.2.3.4.5.
Copyright © 2009 by Nina Craft
Dr. Neen’s
Business BuildingWorksheet 
(use this with the video or audio resentation)
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