Name: Nur Paezen binti Mohd Ezuddin Group: 5QUESTION 3PARTS OF A PROPOSALThe Forever Delicious products are increasingly becoming popular in the local market.
Bearing in mind the 5C’s principles of effective communication, complete the followingparts of the proposal to the General Manager, suggesting for the organization tosponsor a reality show on TV. You are advised to include your own additionalinformation whenever necessary.EXECUTIVE SUMMARY
With the rapid increasingly popular products in the local market, The Forever Deliciousproducts meet the criteria of healthy and delicious food products in the market. As a newcompany, it needs more promotion to introduce their products into the market. The GoodProduction has been planning to produce a reality TV show to promote a healthy foodpreparing to families as their target audience because non-healthy food has been promotedaggressively and it is not good for families, especially kids. But, they lack of budget toproduce the show. Therefore, requesting sponsor from the The Forever Delicious is analternative to run the show. The Forever Delicious’s products would be used during the showand would be given as a gift to the guest artist that is in the show. The cost incurred for 18episodes would be RM 14400.
To satisfy the viewer interest, our production would like to produce a new reality TV showabout preparing a healthy food. The target audience for this show is the whole familyincluding parents and their children. Therefore, we would like to request from The ForeverDelicious to sponsor our show. Your products are increasingly becoming popular in the localmarket currently. This would be a good advertising opportunity to introduce your productsinto the market.
After conducting a market survey, your products have been chosen as the most favouriteproduct among kids and are supported by their parents. It would be better if you couldadvertise your products in the TV. 85% of correspondent in a survey agreed that products thatare advertised in TV would last longer in the market.