“Customer outreach iscrucial to success in themobile gaming space”
April 29, 2013 05:00 AM Eastern Daylight Time
OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market
SARASOTA, Fla.--(BUSINESS WIRE)--With industry tracker 148Apps.biz reporting that 138 gaming apps are submitted to theApple (NASDAQ: AAPL) App Store every day, OBJ Enterprises (OTCBB: OBJE) is working to build a new platform to givedevelopers the exposure they need to stand out in a highly competitive marketplace.Last week, the company announced that its plan to develop an innovative new crowdsourcingplatform to help independent game makers build, publish and market the next wave of fun andexciting mobile apps for a growing market of more than 500 million gamers worldwide.Reaching those gamers is no easy task, which is why OBJE plans to offer developers a suiteof effective marketing tools many times more affordable than spending 30-50 percent of theirrevenue on advertising.“Customer outreach is crucial to success in the mobile gaming space,” said OBJE CEO Paul Watson. “We’re designing aplatform that will allow developers to kick-start viral marketing campaigns for their games using social networks compiled byFacebook, Twitter, YouTube, forums and others to actively engage with users effortlessly and affordably. The goal is drivequality word-of-mouth referrals, not simply promote their products with costly traditional advertising.”OBJE is already hard at work accomplishing that goal. The company’s gaming subsidiary, Obscene Interactive, recently signeda letter of intent and is now moving towards a funding arrangement to help market and develop
, a hysterical socialgame created by Texas-based indie developersFangTooth Studios. OBJE also recently submitted
—the first gamedeveloped through its joint venture brand Novalon Games—to the App Store, with an Android version of the app set to follow.Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the AppleApp Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).Follow OBJ Enterprise and Novalon Games developments atwww.novalongames.com.
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gamingapplications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers allover the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in socialgaming solutions to the mass market. For investment information and performance data, pleasevisitwww.ObsceneInteractive.com/investors.html.
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