Building trust through understanding technologies, identifyingvulnerabilities, and developing best practices does notrequire that the technologies or the people using them betrustworthy. Instead, it enables users ranging from individualsto government agencies to trust that they have the informationnecessary to make informed decisions about when and howto use these technologies effectively.
individuals to government agencies to trust thatthey have the inormation necessary to makeinormed decisions about when and how to usethese technologies eectively.
How to Use Social Media
The social media ecosystem includes agrowing number o online platorms, suchas Facebook, Twitter, and Sina Weibo (i.e.,a Chinese social networking site similar toTwitter and Facebook), that enable individualsand organizations to broadcast inormation,engage in ongoing conversations, or passivelycollect inormation posted by users.Broadcasting, where a message is sent toa group o users, puts the “social” in socialmedia. Twitter is a great example o thebroadcast-centric design o social mediaplatorms. Unlike point-to-point communica-tions systems like email or text messages,there’s no
eld in a Twitter message; eachtweet is, by deault, broadcast to every-one who is “ollowing” that user’s messageeed. The conusing ormat o many Twittermessages is the result o conventions devel-oped to insert common point-to-point mes-saging eatures that were intentionally omit-ted. For example, using an @ ollowed by ausername indicates that, even though a tweetis being shared with everyone, it is intendedor a particular user (e.g., “Hey @nkd, lovedthe chicken picture!”).The broadcast nature o some social mediaplatorms can lead to conusion, as took place when a Christmas dinner photo othe Zuckerberg amily, including Facebook ounder Mark, was “leaked” to Twitter. Mark’ssister Randi posted the photo on Facebook,where it was automatically broadcast toher group o riends and made available tothe riends o those riends. One o thoseriends-o-riends assumed that she was ableto see the amily photo because the picturewas public. She then re-posted it to Twitter,where it quickly went viral, much to the cha-grin o Randi Zuckerberg.
Social media also enables engagementbetween a wide population o users. It is