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environmental Scanning

environmental Scanning

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Published by Bibin Sebastian
II.Environmental Scanning
II.Environmental Scanning

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Published by: Bibin Sebastian on Apr 29, 2013
Copyright:Attribution Non-commercial

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04/14/2015

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UNIT II
1
ENVIRONMENTALSCANNING
 
Porter’s Model of Five Strategic Forces Affecting
Industry Competition.
2
 
Industry Analysis
3
Industry 
 
 A group of companies offering products or services that are closesubstitutes of each other.Close substitutes are those products or services that satisfies the samecustomer needs.
Strategic forces to be examined in conducting an industry analysis:Threat of new entrantsRivalry among competitors
Buyer’s bargaining power
 
Supplier’s bargaining power
 Threat of Substitutes

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