Innovation is a key element for companies in providing growth and for increasingresults. Innovation means a new way of doing something; it may refer to incremental,radical and revolutionary changes in thinking, products, processes or organisations. Acompany that overlooks new and better ways of doing things will eventually losecustomers to another competitor that has found a better way.Innovation by businesses is achieved in many ways. One way leading to innovationis the use of creativity techniques. These are methods that encourage originalthoughts and divergent thinking (e. g. brainstorming, morphological analysis). Newideas that have been generated by the use of creativity techniques have to bestructured and evaluated. In order to complete the innovation process the valuableideas have to be put into practise.
The students learn to use techniques and tools for creating an effective solution to aproblem. They are able to initiate and implement a creative process that covers thethree aspects of
Idea realisationThe students experience that successful innovation development requires differentabilities and skills in order to collect new ideas, to evaluate new solution approachesand to put them into practice.Further more they are able to explain the different functions of the two brainhemispheres and the implications for the creative process. They get a deeper understanding of the conditions that support the creativity of a person (e. g. mood,motivation, body posture) and how to overcome mental blocks.
Literature research and research of other sources; discussions within the studentgroup; during their presentation they should use practical examples and exercisesinvolving the audience.
Ayan, Jordan: AHA, New York 1997, ISBN: 0-517-88400-3
Bettencourt, L. A., & Ulwick, A. W. (2008): The Customer-Centered InnovationMap, in: Harvard Business Review,