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PESQUISA DE PCO - CLIMA ORGANIZACIONAL

PESQUISA DE PCO - CLIMA ORGANIZACIONAL

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Published by: busaorj3643 on Apr 01, 2009
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05/22/2013

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PÚBLICOS
Como identificá-los em uma nova visãoestratégica
PESQUISA DE CLIMAORGANIZACIONAL
 
 
Públicos / Organização
OrganizaçãoPúblicosBusiness relationship
 
 
Definições de Públicos
Públicos não é um todo monolítico, é uma mesclacomplexa de grupos com diversos enfoquesculturais, étnicos, religiosos e econômicos, ecujos interesses às vezes coincidem e outrasvezes entram em conflito”
Wilcox (2001, p.249)

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