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iExaminer Digital Launch

iExaminer Digital Launch

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Published by Megan Hillary
This is digital campaign for Welch Allyn and their new product the IExaminer!
This is digital campaign for Welch Allyn and their new product the IExaminer!

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Published by: Megan Hillary on Apr 29, 2013
Copyright:Attribution Non-commercial

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01/10/2014

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Welch Allyn iExaminer
DIGITAL
LAUNCH
Prepared by: Megan Blanch, Tara Karin, Liz Dearstyne, Matt Fraher, Cheng-En Lee
 
Contents
5 Campaign Background
6 What’s the Problem?7 Situational SWOT Analysis
9 Target Consumer
10 Target Consumer Prole10 Target Consumer Insights
13 Campaign Details
14 Strategic Goal14 Core Message15 Creative Brie 16 Launch Campaign Executional Phases17 Microsite Analysis & Suggestions18 Sample Creative Execution19 Measuring Success (KPIs)
21 Appendices
 
22 Target Consumer Interviews25 Target Consumer Online Maps28 University Detailed Locations or Campaign
 

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