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Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success

Ratings:

4.85

(323)
|Views: 15,144 |Likes:
Published by Kaplan Publishing
Excerpt from Me 2.0: Build a Powerful Brand to Achieve Career Success

The handbook for surviving and thriving in the digital age. Highlights include:

- An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.

- Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.

- A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).

- Proven advice on branding from leading industry experts.

- Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.

- Strategies for creating an online and offline presence for career protection and self-promotion.
Excerpt from Me 2.0: Build a Powerful Brand to Achieve Career Success

The handbook for surviving and thriving in the digital age. Highlights include:

- An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.

- Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.

- A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).

- Proven advice on branding from leading industry experts.

- Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.

- Strategies for creating an online and offline presence for career protection and self-promotion.

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Published by: Kaplan Publishing on Apr 02, 2009
Copyright:Traditional Copyright: All rights reserved

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05/10/2014

 
 Me 2.0
BUILD A POWERFULBRAND TO ACHIEVECAREER SUCCESS
DAN SCHAWBEL
 
 Tis publication is designed to provide accurate and authoritative informa-tion in regard to the subject matter covered. It is sold with the understand-ing that the publisher is not engaged in rendering legal, accounting, or otherprofes¬sional service. If legal advice or other expert assistance is required,the services of a competent professional should be sought.© 2009 by Dan SchawbelPublished by Kaplan Publishing, a division of Kaplan, Inc.1 Liberty Plaza, 24th FloorNew York, NY 10006All rights reserved. Te text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permissionfrom the publisher.10 9 8 7 6 5 4 3 2 1Printed in the United States of AmericaLibrary of Congress Cataloging-in-Publication DataSchwabel, Dan.Me 2.0 : build a powerful brand to achieve career success / Dan Schwabel.p. cm.Includes bibliographical references.ISBN-13: 978-1-4277-9820-61. Career development. 2. Success in business. 3. Professions--Marketing.I. itle.HF5381.S285 2009650.1--dc222008047878Kaplan Publishing books are available at special quantity discounts to usefor sales promotions, employee premiums, or educational purposes. Pleaseemail our Special Sales Department to order or for more information atkaplanpublishing@kaplan.com, or write to Kaplan Publishing, 1 Liberty Plaza, 24th Floor, New York, NY 10006.

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librarythingaliba reviewed this
Rated 3/5
If I was a little younger, I probably would have given this more stars. It is squarely aimed at the recent college graduate, and while I enjoy thinking of myself that way, in reality I am not. Some of the advice, methods, and tools are applicable to developing a personal brand at any age, however, and I will be instituting some if it ASAP (or already have). A good personal branding primer.
westfargolibrary reviewed this
Rated 4/5
Branding isn't just for corporations - it's for you! Schawbel includes web 2.0 (LinkedIn, Facebook, and blog), interviewing, networking, resumes, and cover letters. Many books cover all these elements, however Schawbel brings them all together into an easy to understand format. While this book was written for Generation Y - anyone can benefit from self branding.
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