Tis publication is designed to provide accurate and authoritative informa-tion in regard to the subject matter covered. It is sold with the understand-ing that the publisher is not engaged in rendering legal, accounting, or otherprofes¬sional service. If legal advice or other expert assistance is required,the services of a competent professional should be sought.© 2009 by Dan SchawbelPublished by Kaplan Publishing, a division of Kaplan, Inc.1 Liberty Plaza, 24th FloorNew York, NY 10006All rights reserved. Te text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permissionfrom the publisher.10 9 8 7 6 5 4 3 2 1Printed in the United States of AmericaLibrary of Congress Cataloging-in-Publication DataSchwabel, Dan.Me 2.0 : build a powerful brand to achieve career success / Dan Schwabel.p. cm.Includes bibliographical references.ISBN-13: 978-1-4277-9820-61. Career development. 2. Success in business. 3. Professions--Marketing.I. itle.HF5381.S285 2009650.1--dc222008047878Kaplan Publishing books are available at special quantity discounts to usefor sales promotions, employee premiums, or educational purposes. Pleaseemail our Special Sales Department to order or for more information firstname.lastname@example.org, or write to Kaplan Publishing, 1 Liberty Plaza, 24th Floor, New York, NY 10006.