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Excerpt from Me 2.0: Build a Powerful Brand to Achieve Career Success
The handbook for surviving and thriving in the digital age. Highlights include:
- An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.
- Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.
- A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).
- Proven advice on branding from leading industry experts.
- Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.
- Strategies for creating an online and offline presence for career protection and self-promotion.
39 Pages
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04/01/2009 |
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entrepreneurship, Internet, Blog, Nonfiction, Networking, marketing, motivational, leadership, promotion, blogging, blogger, branding, careers, Kaplan, social media, social networking, personal branding, online branding, online identity, dan schawbel, self promotion, me 2.0 branding, brand, career development, personal branding, success, tom peters |
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Excellent book... How to download it ? Could you tell me please victoras1999@yahoo.com. Thx a lot.
Some good practical points on getting your brand out there - what would be great is if there was a process to uncover, explore, then enable that personal brand. With the guidance on pages 87/88 and 105/106 it still isn't obvious how this core theme might happen - "the mint with a hole in it" as such.
probably the most informative book on self differentiating today.An excellent work,welldone schawbel