First published in Great Britain and the United States in 2009 by Kogan PageLimited Apart from any fair dealing for the purposes of research or private study, orcriticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers,or in the case of reprographic reproduction in accordance with the terms andlicences issued by the CLA. Enquiries concerning reproduction outside theseterms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 525 South 4th Street, #241London N1 9JN Philadelphia PA 19147United Kingdom USA www.koganpage.com© Damian Ryan and Calvin Jones, 2009The right of Damian Ryan and Calvin Jones to be identiﬁed as the author of this work has been asserted by them in accordance with the Copyright, Designs andPatents Act 1988.ISBN 978 0 7494 5389 3
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Ryan, Damian.Understanding digital marketing : marketing strategies for engaging the digitalgeneration / Damian Ryan and Calvin Jones.p. cm.Includes index.ISBN 978-0-7494-5389-31. Internet marketing. 2. Social media. 3. Strategic planning. 4. Marketing– –Management. I. Jones, Calvin. II. Title.HF415.1265.R93 2008658.8
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