If you have read a newspaper, turned on the television, or visited a gym or grocery store in the past year, chances are you have heard the word “wellness” more times than you can count. Yesterday’s wellness referred to the management of chronic diseases andthe absence of sickness. Today, wellness increasingly refers to a broader and moreambiguous state of physical and mental well-being – a presence of positivity if you will.For some, wellness evokes the need to eat better, exercise or refrain from harmful habitssuch as smoking. For others, wellness is associated with “alternative” pursuits such asmeditation, yoga or massage. The wellness section of any large bookstore today includesbooks on such disparate subjects as meditation, new age spirituality, career transitions,losing weight, social relationships and wealth accrual. With wellness encompassing somuch today, we might well wonder if the term still holds any real meaning at all.For this issue of
, we conducted a global study to understand how consumersthink about wellness today. We have also taken a closer look at emerging manifestationsof wellness in the U.S. Based on our research, we have identied several universal themesaround how consumers perceive wellness, a set of requirements for making wellness work and a number of ways in which marketers can tap into wellness.