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ArnoldOn: Leisure

ArnoldOn: Leisure

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Published by Arnold Worldwide
In today’s time-poor, cash-strapped, anxiety-filled world, leisure and fun combine to give consumers a much-needed sense of relief. In this issue of Arnold On, we’ll explore how
consumers are finding a break from specific pressures through a perfect blend of Me, We and Flee Time – and the role that brands play in that time of leisure.
In today’s time-poor, cash-strapped, anxiety-filled world, leisure and fun combine to give consumers a much-needed sense of relief. In this issue of Arnold On, we’ll explore how
consumers are finding a break from specific pressures through a perfect blend of Me, We and Flee Time – and the role that brands play in that time of leisure.

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Categories:Types, Research
Published by: Arnold Worldwide on Apr 30, 2013
Copyright:Attribution Non-commercial

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04/30/2013

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ls
Our Growing Need to Break Free,Have Fun and njoy life
 
 Arnold on 
explore culturl, ocl
and consumer trends that are
drectly mpctg buee tody.
through a combination of cultural
observation and proprietary qualitative
d qutttve reerch, we m toucover megful hft  coumertttude d behvor d provdemrketer wth wy to hrethee tred to beeft therbrd d buee.
32
 
50%52%61%63%
H pONc OF ls
perentage of reondent who indiated eiure i more imortantthi year than it wa at year
54

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