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Fur Farming and the Fashion Industry

Fur Farming and the Fashion Industry

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Published by Monica Cher Bedi
Editorial created in JOU4306C
Editorial created in JOU4306C

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Categories:Types, School Work
Published by: Monica Cher Bedi on May 01, 2013
Copyright:Attribution Non-commercial


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Fur Farming and the Fashion Industry
By Monica BediIt's soft, contemporary and on trend this season, and it came from a once-living animal. Fur,according to the fashion industry, is versatile and can work as an accessory or garment.Recently, designers have been finding creative ways to incorporate fur into their designs. Furwas ubiquitous this Fall 2012 season with coats, shawls, skirts, shirt hems and more. Notably,brands such as Herve Leger, BCBG and Jason Wu focused on fur sleeves as a must-have fashionstaple.According to Elle magazine, "The Row's AW11 collection was basically fur on steroids - theOlsens sent everything from coats to dresses to gigantic hats screaming Bryanboy down therunway."In the fashion world, fur fashion is highlighted in catwalk reports for womenswear and
menswear. In addition, the major trends are identified and evaluated from the year’s
autumn/winter fashion shows, as well as the Haute Couture shows in July. Furthermore, furtrend reports cover the major trends for fur fashion for the coming season, which cover keyshapes, lifestyle trends and wider consumer trends that influence fur fashion. Alongside thecatwalk is the influence of street fashion and no matter your budget or taste there is somethingmade from the fashion industry for every consumer as fur is one of the most accessible andmost produced fashion trends on the market.In such, there is a high demand for quality and transparency in the fashion industry for fur. Thestaff at Saga Furs Design Centre says there is a demand for high quality furs, but also demandfor products that come from responsible sources and the inherent value of transparency in theSaga Furs production chain.
“It was also very interesting for them to hear about dress
ing and colouring processes that can
affect the final quality of fur garments,” says Karja from the Saga Fur Design Center. “This is a
point of view from a different angle that inspires them to see if there is something they can doon the production side t
o improve the quality of their skins.”
 Then, according to We Are Fur, REMIX, the annual international fur fashion design competition,held in Milan, allows fur aficionados to engage in a talent completion that encourages the useof purchasing fur and then designing garments and accessories made out of fur. Thence, fur ispopular in competitive stances which promotes a more heavily used trend in the fashionindustry.Note, the most common farmed fur-bearing animal is mink (Mustela vison), followed by fox(Vulpes vulpes and Alopex lagopus). Other species farmed on a smaller scale include nutria

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