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A Spatial Analysis of Visitors to Downtown Flint

A Spatial Analysis of Visitors to Downtown Flint

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Published by Calix Martinez
A spatial analysis of visitors to downtown Flint using survey data collected from 300 visitors to the city.
A spatial analysis of visitors to downtown Flint using survey data collected from 300 visitors to the city.

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Categories:Types, School Work
Published by: Calix Martinez on May 01, 2013
Copyright:Attribution Non-commercial

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07/03/2014

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Prepared by Calix Martinez and Juan Villarreal
University of Michigan Flint- Department of Earth andResource Science
Spatial Analysis of Perspectives and Addresses of Visitors to Downtown FlintDepartment of Earth and Resource ScienceApril 2013Prepared for: Downtown Development Authority
 
Prepared by Calix Martinez and Juan Villarreal
Contents
INTRODUCTION
The purpose of the project, carried out by the University of Michigan-Flint Department of Earth and Resource Science, was to understand why people are coming to downtown Flint andwhere they were coming from. Our study area consisted of people in downtown Flints businesses
and streets. Participants were asked questions regarding “what
would bring them downtownmore often
,
what would encourage them to move downtown
, and
“do you think that
downtown Flint is improving
”. T
he data collected was with the purpose of statistically andspatially analyzing the data, with the use of programs such as Arcmap and SPSS, to look for anyspatial relationships or correlations. The goal of the project was to deliver any significantrelationships found to the Flint Downtown Development Authority to assist them with currentand future businesses.
GOALS
 
The objectives of the project consisted of finding spatial relationships with where our survey participants lived and how they answered certain questions. Questions that we were interested ininvolved:
 
Where people who come to downtown Flint are from.
 
Survey respondent density and they’re predicted attitudes regarding Flint.(Assignment 4)
 
 
The spatial location of our respo
ndents and they’re perception of Flint.(Assignment 5)
 
 
Prepared by Calix Martinez and Juan Villarreal
DATA/METHODS
 
 
ArcMap was used to perform spatial analysis of our collected data.
o
 
ArcMap is the primary application used in ArcGIS and is used to perform a widerange of common GIS tasks as well as specialized, user-specific tasks.
 
The data that was necessary to complete the survey was: The DDA master save file, thesurvey responses, addresses and their geocoded points, shapefiles of Michigan and its zipcode zones, a set coordinate system to be used in ArcMap.
 
The purpose of the survey was to gauge how often individuals come into the downtownarea and for what reasons. Whether it is for recreational reasons like shopping, eating,etc., or for business reasons like seeking social services, or to be educated. These are justa few of the questions that were asked to respondents and they were to gauge their visiting to the area in terms of how often they come into Flint. The survey also tried toask respondents what else could be done to downtown Flint, in terms of improvement to
help bring in more visitors/residents to the area. For this questions like, “I would visitdowntown more often if crime was reduced,”
and I would consider living downtown if 
there was more affordable housing that suited my needs” were applied to see what factors
 people are looking at and considering before, during, and after their trip to the area.
 
Data collection and retrieval for the survey was done
the University of Michigan Flint’s
ERS (Earth Resource Science) department sent out students/surveyors to different businesses and establishments within the downtown Flint area. After receiving individualIRB approval, each team was given a specific set of business and during late Januarythrough early February the teams traversed the streets and met up with local businessowners for permission to approach and survey their employees/patrons. Surveys took around five to ten minutes to complete and were collected either from business owners,employees and patrons visiting the business.
ANALYSIS
1.
 
The first project step that was taken was completing out a(n) IRB certification.Through the University of Michigan, we completed a series of readings and teststo ensure we collected data correctly and ethically.2.
 
Data collection
was the next step in the process. We had collected a large sampleof surveys from participants in the downtown Flint area. Making an extra effort toachieve a large variety of patrons and business owners, we also made sure theyfilled out the surveys correctly to make sure we received quality spatial data towork with.a.
 
The main purpose of the survey was to attempt to understand why peopleare, or are not, visiting or living in downtown Flint, in order to make thisarea an inviting place to work, play, and live.3.
 
Preparing the Data
was our next step. On this assignment my partner and I usedgeocoding tools to map the survey respondents. Looking at our steps throughoutthe project they followed as such: Beginning off, we looked at the DDA survey

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